Module Details

Module Code: MKTG
Module Title: Marketing Internship Project
Title: Marketing Internship Project
Module Level:: 7
Credits:: 15
Module Coordinator: Myles Kelly
Module Author:: Denise Earle
Domains:  
Module Description: This learner-centred module aims to allow students to develop marketing practice knowledge by engaging with marketing scenarios in an applied business project. Through this, it is envisaged that they will apply theory, synthesise knowledge and develop transferable skills. This module will facilitate students in acquiring practical marketing and business knowledge and applying knowledge acquired in other modules.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Apply knowledge acquired in other modules of the programme.
LO2 Assess marketing/business situations and problems.
LO3 Develop and defend solutions for marketing/business problems.
LO4 Demonstrate organizational skills for project management.
LO5 Demonstrate interpersonal, communication and presentation skills and demonstrate effective team work.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Indicative content
Introductory sessions and a series of workshops will be conducted on the topics relating to the specific project that is being undertaken, e.g. market research sessions, literature review sessions, etc.... A marketing/business project will form the basis for learning in the module. The project will consist of a number of components/tasks and these will be the fundamental learning blocks of the module. The tasks are carefully chosen to ensure the students meet the learning outcomes of the module. The tasks will be of variable lengths, ranging from one to several weeks, dependent on the task and the specific project. Tasks will cover a range of marketing and business disciplines, will demand specific knowledge and will enable the student to develop a relevant skill set. Each task will include the time for researching, planning, organising, decision-making, implementing, analysing and assessing. Tasks may be group or individually-based.
Resources
Various resources will be made available to learners. These will vary according to the project being undertaken.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
n/a
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Seminars Contact Workshops, practicals, webinars, seminars Every Week 1.12 1.12000000476837
Independent Learning Non Contact No Description Every Week 15.00 15
Total Weekly Contact Hours 1.12
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Seminars Contact No Description Every Week 0.62 0.62000000476837203
Independent Learning Time Non Contact No Description Every Week 15.50 15.5
Total Weekly Contact Hours 0.62
 
Module Resources
This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: