SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Lamb,C.W, Hair J.F, McDaniel, C. (2018), Principles of Marketing, 13th. Cengage.
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Margaret Linehan,Thérèse Cadogan. (2011), Make That Grade Marketing, 4th. Gill Education, p.243, [ISBN: 9780717149827].
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Supplementary Book Resources |
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Rogan, D. (2007), Marketing: An Introduction for Irish Students, 3rd. Gill & Macmillan.
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Fahy, J & Jobber, D. (2012), Foundations of Marketing, 4th. McGraw-Hill, Maidenhead.
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This module does not have any article/paper resources |
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Other Resources |
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www.mii.ie – Marketing Institute of
Ireland.
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www.business2000.ie – case studies.
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www.thetimes100.co.uk – case studies.
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Numerous journals available in at
http://www.library.itcarlow.ie/screens/m
arketingres2.html.
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www.marketline.com - MarketLine
Advantage database.
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