Module Details

Module Code: MKTG C1810
Module Title: Social Media Marketing
Title: Social Media Marketing
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Dorothy Keane
Domains:  
Module Description: This module will provide the student with an in-depth knowledge of social media platforms. it aims to develop an understanding of how to plan marketing communications through social networks including Instagram, Facebook, Twitter, Tiktok, LinkedIn, Google+ etc
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Understand the social media marketing process and evaluate the various social media platforms and content strategies
LO2 Identify the social media analytic and listening tools that a company can employ to monitor engagement and build consumer insights
LO3 Create a social media content plan
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to Social Media Marketing
What is Social Media Marketing Tools of Social Media Marketing Ethical Issues
Social Media Marketing Platforms
Social media marketing platforms for business eg Instagram, Linkedin, Twitter, Facebook, Tiktok etc
Social Consumers
How and why consumers create, modify, share, and engage on social platforms
Blogging
Blog authoring. Creating and curating social media content using blogging technologies.
Social media content creation
Creating and curating social media content using various content creation tools. Social Media Advertising
Social media monitoring and measurement
Social media analytics. Tools and techniques for social listening and remarketing.
Social Media Planning
Planning for social media marketing. Measuring performance Content Management Systems
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing End-of-Semester Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Learners will work in groups of 2 to create a social media plan for a small company/charity/club. There will be interim deliverables throughout the term - these will include a project proposal and a social media audit. Learners will present their plan. Learners will take the Hubspot Social Media Marketing Accreditation course. This will be facilitated in computer lab
Learners will present the project at the end of the semester
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact Computer Based Lab Instuction Every Week 3.00 3
Independent Learning Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact Lab based instruction Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • David Chaffey, Fiona Ellis Chadwick. (2019), Digital Marketing, 7th Ed. Pearson, [ISBN: 97812907761].
  • Meerman Scott D.. (2017), The New Rules of Marketing & PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, 6th. Wiley, [ISBN: 978-1-119-362].
Supplementary Book Resources
  • Erik Qualman. Socialnomics, Wiley, p.296, [ISBN: 9780470638842].
This module does not have any article/paper resources
Other Resources
Discussion Note: