Module Details

Module Code: VIDE C2804
Module Title: Creative Video
Title: Creative Video
Module Level:: 7
Credits:: 5
Module Coordinator:
Module Author:: Irene McCormick
Domains:  
Module Description: To develop competencies in visual media production underpinned by academic theory and industry research.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Characterise and analyse ideas underpinning media theory.
LO2 Express a personal media aesthetic.
LO3 Unpack and judge media texts.
LO4 Create multi-media narratives for different audiences underpinned by professional behaviours.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Media Theory
• Media theories. • Media as storytellers. • News production and objectivity • New media: Cybervisions, roles and agents of change. • Semiotics • Key thinkers in media studies
Media Practice
• Pre-production: planning, research, production meetings • filming for broadcast, • editing video, • post-production TV/video • TV performance • Narrative/ storytelling • Taking briefs • Technical aspects of radio and video • Relationships media teams • Professional behaviours • Working with executives • Showcase
Media Writing
• Writing proposals • Script writing for TV/video • Writing briefs • Populating team documents
Module Content & Assessment
Assessment Breakdown%
Practical70.00%
End of Module Formal Examination30.00%

Assessments

Full Time

No Continuous Assessment
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing n/a Learning Outcomes 2,3,4
Non-marked No
Assessment Description
Video
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing n/a Learning Outcomes 2,3,4
Non-marked No
Assessment Description
Aesthetic visual media artefact
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 30
Timing End-of-Semester Learning Outcomes 1,3
Non-marked No
Assessment Description
Assessment of theoretical knowledge
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory and theory for practice. Industry underpinning of practice. Every Week 1.00 1
Lab/Lecture Contact Pre and post production of media. Viewings. Showcases. Creation of media artefacts. Every Week 2.00 2
Independent Learning Time Non Contact Media making. Test prep. Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 0.50 0.5
Lab/Lecture Contact No Description Every Week 1.00 1
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Paul Long,Tim Wall. (2009), Media Studies, Prentice Hall, p.414, [ISBN: 9781405858472].
  • Joseph Turow. Media Today, [ISBN: 9780415536424].
  • Jim Owens. (2017), Video Production Handbook, Taylor & Francis, p.306, [ISBN: 9781315530567].
This module does not have any article/paper resources
Other Resources
Discussion Note: