Module Details

Module Code: BUSS H4708
Module Title: Sustainable Tourism Development
Title: Sustainable Tourism Development
Module Level:: 8
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Emmet Stafford
Domains:  
Module Description: The aim of this module is to further develop the learner’s awareness of concepts introduced in previous tourism modules and to apply them to the issues of developing environmentally, culturally and economically sustainable tourism projects. The module will provide a critical appreciation for the principles of authenticity and sustainability in modern tourism development. This module will provide graduates with the skills to pursue sustainability within a continually evolving tourism industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a critical appreciation of the significance of authenticity and sustainability in modern tourism development.
LO2 Employ a developed appreciation of ‘Sense of Place’, and its significance to resident communities and tourists, in the pursuit of sustainable tourism development.
LO3 Critically assess the cultural and environmental sustainability of national and international tourism initiatives.
LO4 Employ the skills necessary to effectively interpret and communicate the natural and cultural heritage of a tourism destination.
LO5 Utilise, in a focused manner, the research skills and knowledge acquired in four years of study to develop a sustainable tourism concept.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Sustainable Tourism:
An introduction to the term 'sustainability' as first used by the Club of Rome in 1972. What is sustainable tourism in environmental, economic and cultural terms?
Sense of Place:
What does this cultural geography term mean? What is its significance to sustainable tourism development? How can it be utilised in ethical tourism promotion?
Authenticity:
Authenticity – An introduction to the concept of authentic tourism promotion as discussed by writers such as Dean MacCannell and Ning Wang.
Interpretation and Communication:
Tourism development and promotion commodifies natural and cultural heritage. How can modern interpretive and storytelling techniques be used to successfully communicate the character of a sustainable tourism destination?
Research:
Directed learning in the practical application of mixed research methodologies for sustainable tourism development.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
Project50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Critical essay comparing the sustainability of Irish and international tourism development case studies. To be delivered in the first semester of tuition.
Assessment Type Project % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Interpretive and communication project focusing on an Irish site of cultural or environmental significance. To be delivered at the end of the first semester of tuition.
Project
Assessment Type Project % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Building on the earlier interpretive assignment this independent project will propose the development of a sustainable tourism project of the student's choice. This project will require each student to undertake individual research into a relevant environmental, cultural or industrial issue of their choice. This summative assessment will be submitted at the end of the course of tuition.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Sustainable Tourism concepts 24 Weeks per Stage 1.50 36
Seminars Contact Group based learning regarding the nature and progress of the individual students’ sustainable tourism project. 24 Weeks per Stage 1.50 36
Independent Learning Non Contact Research and project development on sustainable tourism development. 30 Weeks per Stage 5.93 178
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Sustainable Tourism Concepts 24 Weeks per Stage 0.75 18
Tutorial Contact Group based learning regarding the nature and progress of the individual students' sustainable tourism project. 24 Weeks per Stage 0.75 18
Independent Learning Non Contact Research and project development on sustainable tourism development 30 Weeks per Stage 2.97 89
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Cronin, M., O'Connor, B.. (2003), Irish Tourism, Channel View Publications, p.290, [ISBN: 9781873150535].
  • Dissart, J.C., Dehez, J., Marsat, J.B.. (2015), Tourism, Recreation and Regional Development, Routledge, [ISBN: 9781472416223].
  • Dredge, D. & Jenkins, J.. (2011), Stories of Practice: Tourism Policy and Planning, Routledge, [ISBN: 9781138248175].
  • Girard, L.F. Nijkamp, P.. (2009), Cultural Tourism and Sustainable Local Development, Routledge, [ISBN: 9781138253681].
  • Hooper, G.. (2016), Heritage and Tourism in Britain and Ireland, Palgrave MacMillan, [ISBN: 9781137520821].
  • Park, H.Y.. (2014), Heritage Tourism, Routledge, [ISBN: 9780415595834].
  • Slocum, S.L, Aidoo, A, McMahon, K.. (2020), The Business of Sustainable Tourism Development and Management, Routledge, [ISBN: 9781138492165].
Recommended Article/Paper Resources
  • Journal of Sustainable Tourism, Quarterly Publication.
  • International Journal of Tourism Research, Quarterly Publication.
This module does not have any other resources
Discussion Note: