Module Details

Module Code: BUSS H2702
Module Title: Irish Tour Guiding
Title: Irish Tour Guiding
Module Level:: 6
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Emmet Stafford
Domains:  
Module Description: The aim of this module is to equip learners with the relevant knowledge, skill and competence to carry out tour guiding activities within a range of different contexts.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the structures of the tourism industry and the role of tourism in the Irish economy as well as the role and responsibilities of the tour guide as well as evaluate the main markets for Irish tourism and different aspects of Ireland’s appeal for various markets or categories of visitor.
LO2 Identify notable features of a range of regions and localities including historical background, agriculture, modern development, sites, towns, villages, historical architecture, physical geography, flora, fauna, amenities and derivation of place names and demonstrate adaptability in the delivery of commentaries which communicate and contextualize the key features of an area in a logical and engaging fashion to meet the needs of the group and/or the individuals being guided
LO3 Identify key features of accountable and sustainable tourism, in terms of limiting the socio-environmental negative impacts of tourism/tours with leave no trace principles and research, using the internet and other appropriate sources, current and relevant information to be used in a clear and concise commentary, to include key aspects of Irish economic, political, social, cultural and current affairs.
LO4 Navigate using maps and other navigational tools, use weather forecasts to predict weather conditions which are safe and conducive to the guiding experience as well as evaluate all health and safety considerations when planning and conducting a guiding experience which may apply to the specific needs of the individuals being guided, while adhering to current legislative requirements
LO5 Research, using the internet and other appropriate sources, current and relevant information to be used in a clear and concise commentary, to include key aspects of Irish economic, political, social, cultural and current affairs.
LO6 Demonstrate an ability to participate in leading tours in a variety of different contexts and develop skills for tour management to include, liaising with the tour operators, implementing appropriate administrative procedures, ensuring a high level of care and consideration for the welfare of group participants as well as demonstrating effective group management, to include the accommodation of diversity and specific customer needs.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Industry:
Irish national, regional and local tour guiding in an international and industry context.
Communication:
Verbal and written communication skills for the industry professional.
Storytelling:
Content, structure and delivery for the professional tour guide.
Culture and Heritage:
A industry specific development of information covered in cultural studies module.
Commerce:
The tour guide as entrepreneur and employee.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment30.00%
Practical70.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Portfolio % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Design of a portfolio of work demonstrating an understanding of the significance and role of the tour guide within the Irish tourism industry. Portfolio submission will be associated with practical skills evaluation and will be ongoing throughout the year with feedback provided in response to submission.
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing n/a Learning Outcomes 2,5,6
Non-marked No
Assessment Description
On-tour presentation on a subject of natural or cultural heritage significance. This presentation will occur during the first semester of tuition.
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3,4,5,6
Non-marked No
Assessment Description
Presentation of a portion of a one day guided tour which will occur during the second semester of tuition.
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3,4,5,6
Non-marked No
Assessment Description
Professional quality presentation of a portion of a guided tour. This summative assessment will take place at the end of the course of tuition.
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures, tutorials and workshops on tour guiding, culture, heritage and the tourism industry. 12 Weeks per Stage 6.00 72
Independent Learning Time Non Contact Project research and portfolio development as part of independent and directed learning. 15 Weeks per Stage 11.87 178
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures, tutorials and workshops on tour guiding, culture, heritage and the tourism industry 12 Weeks per Stage 3.00 36
Independent Learning Time Non Contact Project research and portfolio development as part of independent and directed learning 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Ham, S.. (2013), Interpretation: Making a difference on purpose, 2nd edition. Fulcrum Publishing, [ISBN: 9781555917425].
  • Zuelow, E.. (2009), Making Ireland Irish: Tourism and national identity since the civil war, Syracuse University Press, [ISBN: 0815632258].
  • Hooper, G. (ed.). (2016), Heritage and tourism in Britain and Ireland, Palgrave Macmillan, [ISBN: 9781137520821].
  • Sharpley, R.. (2018), Tourism, Tourists and Society, 5th edition. Routledge, [ISBN: 9781138629493].
Recommended Article/Paper Resources
  • International Journal of Tourism Research, Quarterly Publication..
  • Journal of Sustainable Tourism, Quarterly Publication..
Other Resources
Discussion Note: