Module Details

Module Code: LAWS C3802
Module Title: Fundamentals of Media and PR Law 2
Title: Fundamentals of Media and PR Law 2
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Pauline McHugh
Domains:  
Module Description: The aim of this module is to guide the learner through a course of study, which should enable him/her gain knowledge of the practical laws which impact on working in the field of traditional and digital media and PR and to assist the student to develop the analytical skills required to ethically apply their legal knowledge to various scenarios in media and PR careers.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Be able to analyse, discuss and evaluate the pros and cons of setting up a business as a Company, a Partnership or as a Sole trader and demonstrate an understanding of rights of employees working in media and PR.
LO2 Demonstrate an ability to understand and apply the various legal requirements that have to be met in organising and managing indoor, outdoor and special events.
LO3 Display understanding of the laws that apply to online sales and marketing and ethical standards.
LO4 Illustrate an understanding of the constituent elements of the regulation and ethical codes that apply to journalists and media and PR activities.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Law relevant to working/setting up practice in Media or PR
• Setting up a practice-the options of forming a Company, Partnership or operating as a sole trader, • Rights of employees, Leave, Hours of work ,Pay, Termination -types of employee, importance of establishing whether you are an employee or self employed
Law relevant to PR and Event management
• Introduction to contract law • Permits, Planning law and licencing of Outdoor events/Indoor events/Special events(Concerts, Festivals, Public Events and Theatres)-role of fire officer, local council • Law regarding serving alcohol at events, • Introduction to Negligence, Public Liability and Occupiers Liability, Health and Safety
Media/PR in Politics: advocacy, advising, consulting.
• Regulation of Lobbying Act 2015 • Standards in Public Office (SIPO)
Media and PR : ecommerce, digital marketing, advertising, influencers
• Introduction to Sale of Goods and Supply of services-consumer rights • ePrivacy Regs 2011-unsolicited direct selling online (spam) • European Union (Consumer Information, Cancellation and Other Rights) Regulations 2013 (the “2013 Regulations”)-regarding online sales, consumer rights to cancel, rights to info, rights to repair/replace/refund when buy online • Rules regarding advertising: Consumer Protection Act 2007 and EU Regulations on misleading advertising, Advertising Standards Authority of Ireland Code
Media and PR law and Journalism,
• Analysis of who/what are ‘organs of the media’ (as per Art 40.6 of Constitution)/ journalists-eg bloggers Etc. • Law governing journalistic privilege • Press Council of Ireland and regulation of print and online media • Broadcasting Authority of Ireland and regulation of broadcasting content and conduct • Regulation of online journalism
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Project % of Total Mark 100
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Assessment concerning problem scenario(s) relating to the module material
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description 12 Weeks per Stage 3.00 36
Independent Learning Non Contact No Description 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Aine Keenan. (2021), Essentials of Irish Business Law, 7th Ed.. Boru Press, [ISBN: 9781916019980].
  • Ailbhe Murphy. (2017), Employment Law, 2nd Ed.. Bloomsbury Publishing, p.1592, [ISBN: 9781847663764].
  • Patrick Ambrose. (2015), The Law of Advertising in Ireland, Bloomsbury Publishing, p.752, [ISBN: 9781780438436].
  • (2018), Company Law Nutshell, Round Hall, [ISBN: 9780414065093].
  • G. Brian Hutchinson,Ronan Keane. (2016), Keane on Company Law, 5th Ed.. Bloomsbury Publishing, p.791, [ISBN: 9781780435428].
  • Michael Twomey. (2019), Twomey on Partnership, 2nd Ed.. Bloomsbury Professional, p.1200, [ISBN: 9781526504852].
  • (2020), Irish Planning and Development Acts Consolidated and Annotated, 1st Ed.. Bloomsbury Professional, p.820, [ISBN: 9781526513991].
  • Constance Cassidy and Elanor Walsh Cassidy. (2021), Cassidy on the Licensing Acts: Practice Precedents Protocols, Clarus Press, [ISBN: 9781911611363].
  • Marie McGonagle,Sharon McLaughlin,Tarlach McGonagle. (2018), Media Law in Ireland, Kluwer Law International, [ISBN: 9789403500232].
  • Eoin Carolan,Ailbhe O'Neill. (2019), Media Law in Ireland, 2nd Ed.. Bloomsbury Professional, p.688, [ISBN: 9781784518004].
  • Simon Shire. (2020), Entertainment and Media Law in Ireland, Clarus Press, [ISBN: 9781911611073].
  • Mary Donnelly (Law teacher),Fidelma White. (2014), Consumer Law, Round Hall, [ISBN: 9780414035256].
This module does not have any article/paper resources
Other Resources
Discussion Note: