Module Details

Module Code: BUSS H3701
Module Title: International Tourism and Destination Management
Title: International Tourism and Destination Management
Module Level:: 7
Credits:: 5
Module Coordinator: Janette Davies
Module Author:: Edel Glowatz
Domains:  
Module Description: To provide learners with an international perspective of tourism by analyzing the changing forces and identifying key trends. along with exploring the concept of tourism destination and gaining an insight into the challenges and opportunities of destination management and marketing.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the role of key organisations which are influential in shaping international tourism policy
LO2 Analyse tourism data to enable informed decision-making including the identification of trends and evolving tourism concepts.
LO3 Explore the concept of destination management and develop a clear understanding of the role of destination management organisations (DMOs) in this process.
LO4 Investigate the role of Destination Managers in risk and crisis management in a fast moving and dynamic environment.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Key Organisations
• Learners will become familiar with the main organisations involved in tourism policy-making decisions and their role and function in shaping international tourism development
Trends and Data in International Tourism
• An examination of tourism data • Trends • Traffic flow • Patterns • The economic impact of tourism • Positive and negative impacts
Destination as a concept
• Definition and roles • Identifying stakeholders • Role of Communities • Destination life-cycle • Unique features of destination management • Destination Management Organisations (DMOs) • Governmental and non-governmental organisations.
Destination Management
• Planning • Research • Product-development for destinations • Destination governance and leadership • Destination quality management • Crisis management.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Presentation % of Total Mark 40
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
Group
Assessment Type Project % of Total Mark 60
Timing n/a Learning Outcomes 3,4
Non-marked No
Assessment Description
Individual
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact International Tourism and Destination Management 12 Weeks per Stage 3.00 36
Independent Learning Non Contact Reading, research and assessment preparation 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact International Tourism and Destination Management 12 Weeks per Stage 1.50 18
Independent Learning Non Contact Reading, research and assessment preparation 15 Weeks per Stage 2.97 44.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Morrison, A. M.. (2019), Marketing and Managing Tourism Destinations, 2nd.. Routledge, London and New York, [ISBN: 9781138897298].
Supplementary Book Resources
  • Andriotis, K., Stylidis, D.,Weidenfeld, A.. (2019), Tourism Policy and Planning Implementation, Routledge, p.198, [ISBN: 9781138060746].
  • Johanna Muller. (2018), International Tourism: A Modern Perspective, Clanrye International, p.240, [ISBN: 9781632406910].
  • Brouder, P, Clavé, S.A., Gill, A., and Ioannides, D.. (2017), Tourism Destination Evolution, Routledge, p.212, [ISBN: 9781472453990].
  • Innerhofer, E., Fontanari, M., Pechlaner, H.. (2018), Destination Resilience, Routledge, p.208, [ISBN: 9781138572683].
  • Gowreesunkar, V., Wambugu Maingi, S., Roy, H. and Micera, R.. (2021), Tourism Destination Management in a Post-Pandemic Context, Emerald Publishing Limited, p.424, [ISBN: 9781800715127].
Supplementary Article/Paper Resources
  • International Journal of Tourism Research. International Journal of Tourism Research.
  • Tourism Management. Tourism Management.
  • Current Issues in Tourism. Current Issues in Tourism.
  • Annals of Tourism Research. Annals of Tourism Research.
  • International Journal of Tourism Management. International Journal of Tourism Management.
  • Journal of Destination Marketing and Management. Journal of Destination Marketing and Management.
Other Resources
Discussion Note: