Module Details

Module Code: PROJ H4305
Module Title: Marketing Client Project
Title: Marketing Client Project
Module Level:: 8
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: Una Grant
Domains:  
Module Description: This module acts as a capstone module and provides learners with the opportunity to apply their marketing knowledge, skills and competency to produce a marketing strategy for a client organisation under the guidance of an academic supervisor.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify a client organisation, and liaise with the client and academic supervisor in a professional manner, maintaining a weekly project log.
LO2 Prepare a project brief in conjunction with the client organisation for sign-off by the client and academic supervisor.
LO3 Conduct a situation analysis of the client's marketplace using appropriate data sources and market analysis tools.
LO4 Conduct primary research required by the project using appropriate methods and analysis, and compliant with research ethics.
LO5 Prepare and justify a marketing strategy for the client organisation based on sound research.
LO6 Deliver professional written and oral reports at every stage of the project.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Finding and securing a client organisation
Identification of suitable client organisations; establishing the project brief with the client; professional practice.
Market, Client & Customer Analysis
Utilising secondary & primary research methods and market analysis tools to produce a client analysis, market analysis and customer analysis.
Marketing Strategy
Integration of marketing knowledge with client organisation's requirements to produce workable marketing strategy for the client.
Reporting Client Project
Structure of written report & oral report, professional presentation, organisation of client presentation.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing Sem 2 End Learning Outcomes 1,2,3,4,5,6
Non-marked No
Assessment Description
Learners are required to deliver a written marketing strategy project for a client organisation and an oral presentation of the strategy. Learners will be required to make a number of submissions to their supervisor across the year including: project brief; market, client and customer analysis; primary research methodology; primary research findings & analysis; final strategy project; oral report of strategy. Formative and summative feedback will be provided.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Contact Hours Contact Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. Every Week 1.50 1.5
Lecturer-Supervised Learning (Contact) Contact Individual supervisor appointed to support learner as they complete their Marketing Client Project. Every Week 0.25 0.25
Independent Learning Non Contact Learning time for review and reflection on module resources; research and reading; reflection on learning; preparation of deliverables for formative and summative assessment. Every Week 7.00 7
Total Weekly Contact Hours 1.75
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Independent Learning Non Contact No Description Every Week 6.75 6.75
Lecturer-Supervised Learning (Contact) Contact Weekly supervision meeting. Every Week 0.25 0.25
Total Weekly Contact Hours 0.25
 
Module Resources
Recommended Book Resources
  • Naresh K. Malhotra,Daniel Nunan,David F. Birks. (2017), Marketing Research, 5th. Pearson, [ISBN: 1292103124].
  • Alvin C. Burns,Ann Veeck,Ronald F. Bush. (2017), Marketing Research, 8th. Pearson, [ISBN: 9789332584679].
  • Cole Nussbaumer Knaflic. (2019), Storytelling with Data, John Wiley & Sons, [ISBN: 1119621496].
Recommended Article/Paper Resources
  • Learners are expected to make extensive use of IT Carlow Library business databases; e.g. Euromonitor; MarketLine along with industry / sector and market resources relevant to their client organisation..
Other Resources
  • MSForms; SurveyMonkey or similar.
  • MSExcel or similar.
Discussion Note: