Module Details

Module Code: MEDI H2401
Module Title: IT and New Media
Title: IT and New Media
Module Level:: 7
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: John Fogarty
Domains:  
Module Description: The aim of this course is to build on the skills and knowledge acquired in year 1 and to apply these in solving business problems.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate the impact of IT and apply key information technologies that impact on Media & PR.
LO2 Design, build and query databases and utilise functions for generating forms and reports.
LO3 Design and create publications using a desk-top publishing package.
LO4 Design and create a website using a website development tool.
LO5 Utilise website management software to manage a website and its content, measure metrics and optimise its Search Engine rankings.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
7198 TECH H14X4 Information Technology 1
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
IT & PR (40%)
• IT and the PR professional • Communication • Videocasting • Video/Web Conferencing • Podcasting • Social Media: Channels, Tools & Measurement. • Blogs • New and emerging technologies
Database design and creation (15%)
• Designing and creating databases
DeskTop Publishing (15%)
• Design a publication • Create a publication using desktop publishing software
Website development (15%)
• Website design • Creating a website with web development tools
Website Management (15%)
• Content management • Measuring metrics • SEO
Module Content & Assessment
Assessment Breakdown%
Project40.00%
Practical60.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 40
Timing Week 5 Learning Outcomes 1
Non-marked No
Assessment Description
Students will undertake a project to develop a social media strategy and blog for a client. This will be integrated with practical applications to give applied learning and develop independent learning skills.
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing Week 9 Learning Outcomes 2,3
Non-marked No
Assessment Description
Practical test on databases and Practical assignment on desktop publishing software, integrated with SM strategy project.
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing Week 12 Learning Outcomes 4,5
Non-marked No
Assessment Description
Practical website development integrated with SM strategy project. Website management inc. SEO, Analytics.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Practicals Contact No Description Every Week 6.00 6
Estimated Learner Hours Non Contact No Description Every Week 12.00 12
Total Weekly Contact Hours 6.00
 
Module Resources
Recommended Book Resources
  • Chartered Institute of Public Relations. (2013), Share This Too: More Social Media Solutions for PR Professionals, 1st ed.. Wiley, [ISBN: 978-111867693].
Supplementary Book Resources
  • Duhé, S. (Editor). (2017), New Media and Public Relations, 3rd ed.. Peter Lang Publishing Inc, [ISBN: 978-143313273].
This module does not have any article/paper resources
Other Resources
Discussion Note: