Module Details

Module Code: BUSS C1406
Module Title: Business Psychology 1
Title: Business Psychology 1
Module Level:: 6
Credits:: 5
Module Coordinator: Martin Meagher
Module Author:: Sharon Harris Byrne
Domains:  
Module Description: The aim of this module is to introduce students to the area of psychology as it is applied to a business context.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Outline the disciplines of business psychology and the research methodologies used and apply these methods to the examination of human behavior.
LO2 Explain the perceptual process and apply the concepts of perception and attitudes to the world of advertising and marketing.
LO3 Describe the theories of learning and explain the role of memory and apply them to a business context
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
1. Introduction to Business Psychology:
Definition of Business Psychology; the scope and aims of Business Psychology as a behavioural science; the role of psychology in business; problems of behavioural science in claiming to be a science.
2. Methodologies
Identify the methodologies of behavioural science research; distinguish the importance of ethics in research
3. Perception:
Definition; the nature and importance of perception; sensation and perception; the individual’s perceptual world; perceptual organisation; perceptual selection; perception in business and marketing; social perception and distortions.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Week 6 Learning Outcomes 1,2
Non-marked No
Assessment Description
Students will be asked to work in groups to develop a survey and evaluate the results
Assessment Type Written Report % of Total Mark 50
Timing Sem 1 End Learning Outcomes 3
Non-marked No
Assessment Description
Students will be asked to complete an assessment on the topic of learning and memory.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning Contact Class-based activities Every Week 3.00 3
Independent Learning Time Non Contact Assignments/Blackboard Activities Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning Contact Class-based activities Every Week 1.50 1.5
Independent Learning Time Non Contact Assignments/Blackboard Activities Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Kalat, J. (2017), Introduction to Psychology, 11th. Cengage Learning; 10 edition (January 11, 2013).
  • Martin O'Grady. An Introduction to Behavioural Science, Gill & Macmillan Ltd, p.472, [ISBN: 978-0717131273].
  • Eugene McKenna. (2020), Business Psychology and Organisational Behaviour, 6th. Taylor and Francis Routledge, [ISBN: 9781138182646].
  • Pervez Ghauri, Kjell Gronhaug. (2020), Research Methods in Business Studies, 5th. Cambridge University Press.
  • Alan Bryman, Emma Bell. (2015), Business research methods, Oxford University Press, Oxford, p.808, [ISBN: 978-0199668].
Supplementary Book Resources
  • Rod Plotnik,Haig Kouyoumdjian. (2014), Introduction to Psychology, 10th. Cengage Learning, p.768, [ISBN: 9780495812814].
  • Matsumoto, D. Juang, L.. (2017), Culture and Psychology, 2017. Cenage.
  • Alcock, J. Sadava, S.. (2014), An Introduction to Social Psychology: Global Perspectives, 5th. Sage.
  • Robbins & Judge. (2022), Organisational Behaviour. global Edition, Pearson.
This module does not have any article/paper resources
Other Resources
Discussion Note: