Module Details

Module Code: CULT C1603
Module Title: Visual Culture
Title: Visual Culture
Module Level:: 6
Credits:: 5
Module Coordinator: Cathal Nolan
Module Author:: Paula Mulroe
Domains:  
Module Description: The aim of this module is to introduce students to the discipline of visual culture through key examples and definitions and to give students the grounding in the skills and strategies used in the visual world in to order to offer informed historical, economic and cultural analysis.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate knowledge of key concepts, theories and methodologies that have informed contemporary visual culture.
LO2 Apply a range of skills and strategies of visual analysis in a variety of practical contexts and exercise discernment in such skills and application
LO3 Reflect on and evaluate the quality of his/her own learning and achievements in the discipline of visual culture
LO4 Understand relevant theoretical approaches in the study of the production and consumption of visual culture;
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Historical context for contemporary visual culture.
A brief history of art, design and contemporary media culture
Introduction to Media theory
An examination of the main theoretical concepts underpinning visual culture.
Visual literacy and qualities of design
Understanding the qualities of emotive design and visual structure
Representations
The construction of representations through visual culture
Genre studies
Understanding the categories of visual texts and content
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
An illustrated essay looking at key theoretical and cultural concepts in visual culture
Assessment Type Case Studies % of Total Mark 40
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
A case study looking at iconic visual campaigns and how they generate meaning to audiences.
Assessment Type Other % of Total Mark 30
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
Visual tasks examining the application of theoretical concepts into everyday visual culture
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners that fail will be provided with relevant coursework over the summer.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Independent Learning Non Contact No Description Every Week 1.00 1
Practicals Contact No Description Every Week 1.00 1
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Bruce A. Block. (2020), The Visual Story, Taylor & Francis, p.297, [ISBN: 0240807790].
  • Maria Pramaggiore,Tom Wallis. (2020), Film Fourth Edition, Laurence King Publishing, p.472, [ISBN: 9781786275776].
  • Marita Sturken,Lisa Cartwright. (2017), Practices of Looking, Oxford University Press, USA, p.490, [ISBN: 9780190265717].
  • Nicholas Mirzoeff (Editor). (2012), The Visual Culture Reader, Routledge, p.776, [ISBN: 0415782627].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: