Module Details

Module Code: MGMT C4805
Module Title: Event Management
Title: Event Management
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Deirdre Fleming
Domains:  
Module Description: Events are planned gatherings with a purpose to raise revenue or promote ideas for profit and non profit organisations. This module aims to provide a deep understanding of the processes involved in planning events from the initial idea to post event evaluation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Design and present an event plan to enable the successful hosting of an event, from setting out event objectives, to organising staff, Sponsorship and operations to deciding appropriate metrics for post-event evaluation.
LO2 Design a Sponsorship and Marketing plan for a sports event
LO3 Evaluate the importance of financing an event through the design of an event budget.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Strategic Planning for an event
Strategic planning for an event, conceptualising the event, project management
Financial and HRM for events
Event staffing including volunteer management, budgeting; identifying revenue sources and costing the event.
Marketing Planning for events
Evaluating and identifying target market, setting marketing objectives, pricing the event, developing an integrated communications plan.
Sponsorship
Evaluating sponsors and designing a strategy for approaching sponsors including the development of sponsor packages
Event operation and evaluation
Operations management, event logistics, site planning, sustainable event management, post event evaluation
Legal Issues and event management
Contract considerations, risk assessments, crowd management
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment30.00%
Project70.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 30
Timing Sem 1 End Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Learners will be required to prepare and present a comprehensive sport event management related case study and recommend appropriate courses of action.
Project
Assessment Type Project % of Total Mark 70
Timing Week 10 Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Develop and Event Plan. Deliverables will include a log book and weekly deadlines of event planning and operation and an evaluation and reflection on the event. This is a group project.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Estimated Learner Hours Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • John Beech. (2014), The Business of Events Management, Pearson, [ISBN: 0273758624].
  • Charles Bladen, James Kennell, Emma Abson, Nick Wilde. (2011), Events Management, Routledge, p.472, [ISBN: 9780415577427].
Supplementary Book Resources
  • Ruth Dowson,David Bassett. (2015), Event Planning and Management, Kogan Page Limited, p.240, [ISBN: 9780749471392].
  • T. Christopher Greenwell,Leigh Ann Danzey-Bussell,David Shonk. (2014), Managing Sport Events, Human Kinetics, p.240, [ISBN: 0-7360-9611-6].
Recommended Article/Paper Resources
  • Events Management Journal. Events Management Journal.
  • Journal of Sports Management. Journal of Sports Management.
Other Resources
Discussion Note: