SETU Curriculum - MGMT H4325 - Operations Management (Sport)

Module Details

Module Code:	MGMT H4325
Module Title:	Operations Management (Sport)
Title:	Operations Management (Sport)
Module Level::	8

Credits::	5

Module Coordinator:	Myles Kelly

Module Author::	Deirdre Fleming

Domains:

Module Description:	The aim of this module is to provide learners with the tools and practical framework to develop and sustain sporting organisations that are viable and financially successful who satisfy the needs of athletes and those who support them.

Learning Outcomes
On successful completion of this module the learner will be able to:
#	Learning Outcome Description
LO1	Develop informed know-how on managing facility resources, including equipment/sports facilities, human resources including hiring, training and evaluating employees and volunteers, player/coach development programmes.
LO2	Evaluate Key Management functions involved in operating and managing a sports facility/club including club governance, management/committee structures, Finance and Marketing.
LO3	Obtain feedback and analyse customer/member satisfaction in terms of customer expectations and perceptions of Club Management and facilities.

Dependencies
Module Recommendations This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed

Indicative Content
Introduction to the module, objectives and assignments The historical and current development of facilities in an Irish/international context.
The Club Entity. Scope of club services, single sports versus multi-sport clubs. Mission, Goals, policies and procedures; The club entity, club governance.
The Club Business Plan. Managing/Leading a sports service, Committee/Management structures. Managing staff and Volunteers, Player and Coach development at club level.
Club Business Plan Functions Facilities development, Budgeting and accounting, Marketing, Legal principles and ethical issues in club management. Researching members.
Sponsorship and Fund-Raising. Sponsorship versus fund raising, creating the corporate partnership fund raising, capital campaigns, grant writing.

Assessment Breakdown	%
Module Content & Assessment
Continuous Assessment	30.00%
Project	70.00%

Assessments

Full Time

Continuous Assessment

Assessment Type	Essay	% of Total Mark	30
Timing	Week 4	Learning Outcomes	2
Non-marked	No
Assessment Description Learners will research and write a short Essay on current issues facing sport organisations within national and international contexts.

Project

Assessment Type	Project	% of Total Mark	70
Timing	End-of-Semester	Learning Outcomes	1,2,3
Non-marked	No
Assessment Description Development of a Club Business plan. Deliverables will include an analysis of current management and facilities and development of recommendations to respond to changes in the macro environment of managing sports clubs. This project will have interim deadlines to support learning.

No Practical

No End of Module Formal Examination

Reassessment Requirement
Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

Module Workload

Workload: Full Time
Workload Type	Workload Category	Contact Type	Workload Description	Frequency	Average Weekly Learner Workload	Hours
Lecture		Contact	No Description	Every Week	3.00	3
Independent Learning Time		Non Contact	No Description	Every Week	6.00	6
Total Weekly Contact Hours						3.00

Recommended Book Resources
Module Resources
Gil B. Fried,Matthew Kastel. (2020), Managing Sport Facilities, Human Kinetics, p.496, [ISBN: 9781492589594]. Eric Schwarz. (2009), Sport Facility Operations management, Butterworth Heinemann.
Recommended Article/Paper Resources
http://www.tandf.co.uk/journals/titles/1 6184742.asp. European Sports Management Quarterly, European Sports Management Quarterly. http://www.asser.nl/upload/documents/315 2011_94115Sports%20Business%20journals.p df. Sports Business Journal, Sports Business Journal database.
Other Resources
Sport Ireland. Web resources, http://www.sportireland.ie Football Association of Ireland. Web resources, http://www.fai.ie Gaelic Athletic Association. Web resources, http://www.gaa.ie IRFU. Web resources, http://www.irishrugby.ie Department of Sport and Recreation, Western Australia. http://www.dsr.wa.gov.au.

Discussion Note: