Module Details

Module Code: BUSS H4601
Module Title: Enterprise
Title: Enterprise
Module Level:: 8
Credits:: 5
Module Coordinator: Cathal Nolan
Module Author:: Paula Mulroe
Domains:  
Module Description: To give the students the necessary skills to attain a thorough knowledge of the media business.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify and examine the entrepreneurial role of the producer in sourcing finance, commissions and markets for media productions
LO2 Formulate a comprehensive understanding of the pathways into the sector and the self-motivational skills required for the media industries.
LO3 Work as an individual and a member of a team and have developed appropriate communication and interpersonal skills.
LO4 Apply the practical skills acquired on the academic programme to a real world or workplace environment.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Enterprise and the business of media production
Operating as a sole trader.
Funding and finance
Irish and European sources of funding and finance for media production
Agencies supporting media production
An examination of the support agencies and representative bodies for media production and personnel in Ireland
Setting up a production company
The information required to set up an independent production company
Broadcasting and commissioning
Understanding a variety of commissioning needs
Broadcasting models
Financial models for broadcasting
Sole Trader
Understanding the role of a sole trader in the media industries and tax implications for same.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment60.00%
Project40.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 30
Timing n/a Learning Outcomes 1,2,4
Non-marked No
Assessment Description
An examination of a key film or television text from a business and enterprise perspective.
Assessment Type Project % of Total Mark 40
Timing n/a Learning Outcomes 1,3,4
Non-marked No
Assessment Description
A research project that will examine business practice and financial planning for producers and entrepreneurs.
Assessment Type Presentation % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
A presentation examining company structures, finance and distribution options available for production companies in Ireland.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners that fail but achieve a minimum final percentage of 30% in the module will be eligible for one or more of the following: Submit assignment, Re-submit components, Practical examination, Interview or Presentation.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Tutorial Contact No Description Every Week 1.00 1
Independent Learning Non Contact No Description Every Week 2.00 2
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Lucy Baxter. (2017), Running a Creative Company in the Digital Age, Creative Essentials, p.192, [ISBN: 9781843449263].
Supplementary Book Resources
  • Louise Levison. (2017), Filmmakers and Financing: Business Plans for Independents, Routledge, [ISBN: 9781138947443].
  • Jones, C & Jolliffe, G. (2010), The Guerilla Film Makers Handbook, Continuum, UK.
Recommended Article/Paper Resources
  • Screen International. Screen: Trade Journal for the film industry in Europe.
  • Broadcast. Broadcast: Trade Journal for the Broadcasting industry.
Other Resources
Discussion Note: