Module Details

Module Code: FNCE
Module Title: Finance for Marketing
Title: Finance for Marketing
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Denis OBrien
Domains:  
Module Description: The aim of this module is to develop student's skills in service costing, decision making, planning and control in a business marketing context. The module will develop the student's ability to apply techniques in practical marketing management situations.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Define and explain the key terms, concepts and practices for costing services and financial decision making.
LO2 Identify and apply appropriate techniques when presented with defined and undefined practical financial and decision making problems.
LO3 Analyse and interpret financial results and outcomes in a digital marketing environment and make recommendations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Costing a Service
Introduction to costing. Breakdown of direct and indirect costs. Allocation, apportionment and absorption of overheads. Introduction to ABC and comparison with the traditional costing methods. Mark-up and margin. Acquisition costs, conversion costs/ rates, PPC
Decision Making
Cost Volume Profit Analysis, Distinction between fixed, variable and semi-fixed costs: Identifying fixed and variable costs using high low technique: Calculation of CVP formula (break-even, margin of safety, target profit): Practical applications of CVP analysis in assisting management planning and decision-making; Limitations of CVP analysis
Pricing Theory
Customer and Pricing Decisions. Pricing products & services using cost-based, demand-based, target-based and other pricing strategies.
Investment Appraisal
Introduction to investment appraisal. Investment Appraisal and Decision-Making, Difference between cash & profit; Traditional methods of investment appraisal; Discounted cash flow methods of investment appraisal; Strengths & limitations of appraisal methods; Identification of a project's relevant costs and benefits.
Sources of Finance
Sources of long, medium and short-term equity and debt financing; Internal sources of finance; Private equity and other sources of finance suitable for small and medium sized businesses; Factors to consider when choosing a suitable source of finance; Working capital funding requirements and strategies.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment40.00%
End of Module Formal Examination60.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Other % of Total Mark 40
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Case Study, MCQs/ In class examinations
No Project
No Practical
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Two hour exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Repeat assessment will be a two hour examination examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Independent Learning Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • PETER. MCLANEY ATRILL (EDDIE.),E. J. McLaney. (2019), ACCOUNTING AND FINANCE FOR NON-SPECIALISTS 11TH EDITION e book, [ISBN: 9781292244051].
  • Dr Peter Atrill. (2020), Financial Management for Decision Makers 9th edition e book, Pearson Higher Ed, p.736, [ISBN: 9781292311463].
Supplementary Book Resources
  • Frank Wood and David Horner. Frank Wood's business accounting basics, Financial Times Prentice Hall, Harlow, [ISBN: 9780273725008].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: