Module Details

Module Code: DIGT H4304
Module Title: Contemporary Issues in Digital Marketing
Title: Contemporary Issues in Digital Marketing
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Una Grant
Domains:  
Module Description: The aim of this module is to develop learner research and critical thinking skills through the exploration and critical review of current digital marketing literature.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Justify the choice of a contemporary issue in digital marketing literature meriting critical review and demonstrate the research, digital literacy, and critical thinking skills essential to the completion of a literature review.
LO2 Disseminate their research to peers & faculty in a professional manner, communicating the merit of their research.
LO3 Demonstrate an adherence to ethical research principles at all times and an ability to engage in self-directed and reflective research practice.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Research Methods & Dissemination
Reviewing the literature & academic writing -- Bibliographic methods, sources, information retrieval, record keeping & making notes -- Critical reading of the literature & structuring a literature review -- Scholarly conventions, referencing, avoiding plagiarism -- Identifying a research topic & preparing a proposal -- Ethical considerations in research -- Academic writing conventions, writing abstracts, oral presentation of research, poster presentation, seminar presentation
Supervision Component
Working with a supervisor -- Supervisor responsibilities -- Learner responsibilities -- Managing the supervision process
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Written Report % of Total Mark 80
Timing Sem 1 End Learning Outcomes 1,3
Non-marked No
Assessment Description
Literature review
Assessment Type Presentation % of Total Mark 20
Timing Sem 1 End Learning Outcomes 2
Non-marked No
Assessment Description
Disseminate learner research through a learner led research seminar to faculty and peers - including both written abstract and oral presentation/poster showcase.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Seminars Contact Learners will engage in a series of seminars related to: research methods; exploration of contemporary issues in digital marketing; work-in-progress presentations; reflective learning; dissemination of completed research. Every Week 1.25 1.25
Lecturer-Supervised Learning (Contact) Contact Learners will receive 15 minutes supervision per week for the duration of the module to facilitate formative feedback and support their independent learning. Every Week 0.25 0.25
Independent Learning Time Non Contact Independent learning is a key feature of this module and learners are expected to demonstrate self-directed independent learning skills. Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Seminars Contact Learners will engage in a series of seminars related to: research methods; exploration of contemporary issues in digital marketing; work-in-progress presentations; reflective learning; dissemination of completed research. Every Week 0.50 0.5
Lecturer-Supervised Learning (Contact) Contact Learners will receive 15 minutes supervision per week for the duration of the module to facilitate formative feedback and support their independent learning. Every Week 0.25 0.25
Independent Learning Non Contact Independent learning is a key feature of this module and learners are expected to demonstrate self-directed independent learning skills. Every Week 4.00 4
Total Weekly Contact Hours 0.75
 
Module Resources
Recommended Book Resources
  • Booth, A., Sutton, A., and Papaioannou, D.. (2016), Systematic Approaches to a Successful Literature Review, 2 Ed.. Sage.
  • Lawrence (Larry) a. (Anthony) Machi,Brenda T. McEvoy. (2016), The Literature Review, Corwin Publishers, [ISBN: 1506336248].
  • Bryan Greetham. (2020), How to Write Your Literature Review, Red Globe Press, [ISBN: 1352011042].
  • Chris Hart. (2018), Doing a Literature Review, 2nd Ed.. Sage (Study Skills Series), [ISBN: 1526419211].
  • Sara Efrat Efron,Ruth Ravid. (2018), Writing the Literature Review, Guilford Publications, [ISBN: 1462536891].
  • Ridley, D.. (2012), The Literature Review: A Step-by-Step Guide for Students, 2 Ed.. Sage.
Recommended Article/Paper Resources
  • Journal of Direct, Data and Digital Marketing Practice.
  • International Journal of Online Marketing.
  • Journal of Current Issues & Research in Advertising.
  • Journal of Interactive Advertising.
  • Marketing Insights.
  • Customer Relationship Management (CRM).
  • European Journal of Marketing.
  • Journal of Services Marketing.
  • International Journal of Mobile Marketing.
  • Plus variety of other journal and electronic resources accessible through the IT Carlow Library..
Other Resources
Discussion Note: