Module Details

Module Code: DISS H3401
Module Title: Marketing Dissertation
Title: Marketing Dissertation
Module Level:: 8
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: Una Grant
Domains:  
Module Description: The aim of this module is to develop the learner’s knowledge, skills, and competency in the field of research: to develop a deeper understanding of the methodologies of business research and build skills in the areas of literature review, research methodology design, implementation, analysis & reporting.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Write a critically focused literature review.
LO2 Prepare a research proposal with clearly defined research question and research objectives.
LO3 Justify their choice of research methodology and ensure an ethical approach throughout the research process.
LO4 Produce and communicate an academic dissertation to a professional standard.
LO5 Liaise with their academic supervisor and research participants in a professional manner, maintaining records throughout the process.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Research Design
Definition & purpose of research; research approaches; identifying a research problem; research topic generation; defining research questions and objectives; methodological strategy; writing a research proposal, ethics in research.
Literature Review
Literature search; literature review process; citing and referencing your literature; managing your literature.
Data Collection & Analysis
Data collection & analysis methods; sampling; primary and secondary sources; quantitative and qualitative data collection & analysis; e-research & netnography; presentation of findings analysis.
Reporting Research
Structure of research project, writing style, Harvard Referencing System.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing Sem 2 End Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Learners are required to complete an academic dissertation on a topic related to their studies. Learners will be required to submit a number of deliverables to their academic supervisor
across the year including: literature review; research proposal; research methodology; primary research findings; final dissertation report. Formative & summative feedback will be
provided.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Contact Hours Contact Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. Every Week 1.50 1.5
Lecturer-Supervised Learning (Contact) Contact Individual supervisor appointed to support learner as they complete their dissertation. Every Week 0.25 0.25
Independent Learning Time Non Contact Learning time for review and reflection on module resources; research and reading; reflection on learning; preparation of deliverables for formative and summative assessment. Every Week 7.00 7
Total Weekly Contact Hours 1.75
 
Module Resources
Recommended Book Resources
  • M. N. K. Saunders,Adrian Thornhill,Philip Lewis. (2018), Research Methods for Business Students, 8th Ed.. Pearson, [ISBN: 1292208783].
  • Emma Bell, Alan Bryman, Bill Harley. (2018), Business Research Methods, 5th. Oxford University Press.
  • Jill Collis,Roger Hussey. (2013), Business Research, Palgrave Macmillan, [ISBN: 0230301835].
  • Martin Brett Davis & Nathan Hughes. (2014), Doing a Successful Research Project: Using Qualitative or Quantitative Methods, 2nd Ed.. Palgrave Macmillan.
Recommended Article/Paper Resources
  • Learners are required to make extensive use of academic journal articles accessed through the library service..
Other Resources
Discussion Note: