Module Details

Module Code: MKTG C4807
Module Title: Sustainable Marketing
Title: Sustainable Marketing
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Una Grant
Domains:  
Module Description: The aim of this module is to explore the impact of a more sustainable world on marketing practice.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Articulate the principles of sustainability in a marketing, business and wider context.
LO2 Analyse & reflect on the complex interrelationship between consumer, business, market & sustainability.
LO3 Assess & reflect on how the marketing function is and will respond to sustainability.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Sustainability - Evolution & Principles
Exploration of the evolution of sustainability in a business, marketing & consumer context: growth of consumerism; globalisation; corporate social responsibility; economic, environmental and social sustainability principles; triple bottom line.
Sustainability - Stakeholders & Drivers
Exploration of the key stakeholders and drivers of sustainability: economic, environmental and social; global, European, national & local; SDGs; more sustainable consumer; consumer activism; circular economy; greenwashing; environmental impact; organic; Fairtrade; reducing consumption; sharing economy.
Sustainability - Response & Future
Exploration of how marketing can act/react to demands of a more sustainable world/consumer - examination of sustainable marketing models; impact on marketing mix; development of sustainable marketing strategy.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Portfolio % of Total Mark 100
Timing Sem 1 End Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Learners will be assessed by way of a portfolio of artefacts developed during the module that explore the various concepts and issues of sustainable marketing and address the learning outcomes. These artefacts may include; essay, blog, project, debate, film, case studies, involvement in sustainability campaigns, but not exclusively. There is scope to develop horizontal assessment with modules such as Event Management, Market & Customer Insights, Consumer Psychology & Behaviour, where these are taken in the same semester.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners will be required to re-submit work that did not achieve a pass grade.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Contact Hours Contact Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. Every Week 3.00 3
Independent Learning Time Non Contact Learner hours include review and reflection on module resources; research and reading; reflection on learning; completion of assessments. Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Contact Hours Contact Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. Every Week 1.50 1.5
Independent Learning Time Non Contact Learner hours include review and reflection on module resources; research and reading; reflection on learning; completion of assessments. Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Edyta Rudawska (Editor). (2018), The Sustainable Marketing Concept in European SMEs, Emerald Group Publishing, [ISBN: 1787540391].
  • Diane Martin,John Schouten. (2013), Sustainable Marketing, Pearson, [ISBN: 1292040890].
Supplementary Book Resources
  • Gilbert G. Lenssen,N. Craig Smith. (2018), Managing Sustainable Business, Springer, [ISBN: 9789402411423].
  • Arun Sundararajan. (2017), The Sharing Economy, Mit Press, [ISBN: 0262533529].
  • Nina Montgomery (Editor). (2019), Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century, [ISBN: 0815387245].
This module does not have any article/paper resources
Other Resources
Discussion Note: