Module Details
Module Code: |
DEVL C4310 |
Module Title:
|
Enterprise Development II
|
Title:
|
Enterprise Development II
|
Module Level:: |
8 |
Module Coordinator: |
Myles Kelly
|
Module Author:: |
John Fogarty
|
Module Description: |
The aim of this module is to equip students with the ability to recognise and assess a new venture opportunity. It further aims to provide students with the skills necessary to develop a comprehensive business plan.
|
Learning Outcomes |
On successful completion of this module the learner will be able to: |
# |
Learning Outcome Description |
LO1 |
Explore an opportunity for a new venture. |
LO2 |
Produce a business plan suitable for a range of stakeholders. |
LO3 |
Present and defend a business plan. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
|
No recommendations listed |
Co-requisite Modules
|
No Co-requisite modules listed |
Additional Requisite Information
|
No Co Requisites listed
|
Indicative Content |
Developing the Business Opportunity
• Business opportunities, identifying niches and gaps in the market.
• Assessing potential opportunities, risk analysis, market research, feasibility studies.
• Pilot launch.
• Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up.
• Working in high growth, high potential start-up business.
|
Supports for new enterprises
• The supports available for enterprise creation and development
|
Module Content & Assessment
|
Assessment Breakdown | % |
Project | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
|
Contact |
No Description |
Every Week |
3.00 |
3 |
Independent Learning Time |
|
Non Contact |
No Description |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
|
Contact |
No Description |
Every Week |
1.50 |
1.5 |
Independent Learning Time |
|
Non Contact |
No Description |
Every Week |
7.50 |
7.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
|
Recommended Book Resources |
---|
-
Kirby D.. (2003), Entrepreneurship, McGraw-Hill education, [ISBN: 978-007709858].
-
Bessant J.,Tidd J.. (2015), Innovation and Entrepreneurship, 3rd ed.. Pearson, [ISBN: 978-111899309].
-
Sara Carter, Dylan Jones-Evans 2012. (2012), Enterprise and Small Business: Principles, Practice and Policy, 3rd ed.. Pearson, [ISBN: 978-027372610].
| Supplementary Book Resources |
---|
-
Bridge S., O’Neill K., Martin F.. (2017), Understanding Enterprise: Entrepreneurs and Small Business, 5th ed.. Palgrave MacMillan, [ISBN: 97802303080].
-
Deakins D., Freel M.. (2012), Entrepreneurship and Small Firms, 6th ed.. McGraw-Hill education, [ISBN: 978-007712162].
-
O’Kane B.. (2009), Starting a business in Ireland , 6th ed., Oak Tree Press.
-
Cooney T., Hill S.. (2002), New Venture Creation in Ireland, Oak Tree Press.
| This module does not have any article/paper resources |
---|
Other Resources |
---|
-
, http://www.carlow-ceb.com/sources-of-sup
port.html, Carlow County Enterprise Board.
-
, http://www.basis.ie/, 2. Business Access to State Information
and Services.
-
, http://www.startingabusinessinireland.co
m/, 3. Information, advice and resources for
entrepreneurs.
-
, http://www.enterprise-ireland.com/StartB
usiness/, Enterprise Ireland.
-
, http://www.chambers.ie, Chambers of Commerce of Ireland.
-
, http://www.forfas.ie, Forfás.
-
, http://www.ida.ie, IDA Ireland.
-
, http://www.sfa.ie, Small Firms Association.
-
, http://www.isme.ie, 9. Irish Small and Medium Enterprises
Association.
-
, http://www.enterpriseboards.ie/, City and County Enterprise Boards Banks.
-
, http://www.entrepreneur.com, Entrepreneur magazine.
-
, http://www.bizstartup.ie, Business news and advice for
entrepreneurs.
|
|