Module Details

Module Code: ECON C4309
Module Title: Enterprise Development II
Title: Enterprise Development II
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: John Fogarty
Domains:  
Module Description: The aim of this module is to equip students with the ability to recognise and assess a new venture opportunity. It further aims to provide students with the skills necessary to develop a comprehensive business plan.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explore an opportunity for a new venture.
LO2 Produce a business plan suitable for a range of stakeholders.
LO3 Present and defend a business plan.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Developing the Business Opportunity
• Business opportunities, identifying niches and gaps in the market. • Assessing potential opportunities, risk analysis, market research, feasibility studies. • Pilot launch. • Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up. • Working in high growth, high potential start-up business.
Supports for new enterprises
• The supports available for enterprise creation and development
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing Week 9 Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Individual and Group project:
Indicative Assessment schedule
Week 4 – Proposal (10%)​
Week 9 – Submission of Project (3000 -4000 words)​ (60%)
Weeks 10-12 – Presentations (30%)
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Independent Learning Time Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Kirby D.. (2003), Entrepreneurship, McGraw-Hill education, [ISBN: 978-007709858].
  • Bessant J.,Tidd J.. (2015), Innovation and Entrepreneurship, 3rd ed.. Pearson, [ISBN: 978-111899309].
  • Sara Carter, Dylan Jones-Evans 2012. (2012), Enterprise and Small Business: Principles, Practice and Policy, 3rd ed.. Pearson, [ISBN: 978-027372610].
Supplementary Book Resources
  • Bridge S., O’Neill K., Martin F.. (2017), Understanding Enterprise: Entrepreneurs and Small Business, 5th ed.. Palgrave MacMillan, [ISBN: 97802303080].
  • Deakins D., Freel M.. (2012), Entrepreneurship and Small Firms, 6th ed.. McGraw-Hill education, [ISBN: 978-007712162].
  • O’Kane B.. (2009), Starting a business in Ireland , 6th ed., Oak Tree Press.
  • Cooney T., Hill S.. (2002), New Venture Creation in Ireland, Oak Tree Press.
This module does not have any article/paper resources
Other Resources
  • http://www.carlow-ceb.com/sources-of-sup port.html, Carlow County Enterprise Board.
  • http://www.basis.ie/, 2. Business Access to State Information and Services.
  • http://www.startingabusinessinireland.co m/, 3. Information, advice and resources for entrepreneurs.
  • http://www.enterprise-ireland.com/StartB usiness/, Enterprise Ireland.
  • http://www.chambers.ie, Chambers of Commerce of Ireland.
  • http://www.forfas.ie, Forfás.
  • http://www.ida.ie, IDA Ireland.
  • http://www.sfa.ie, Small Firms Association.
  • http://www.isme.ie, 9. Irish Small and Medium Enterprises Association.
  • http://www.enterpriseboards.ie/, City and County Enterprise Boards Banks.
  • http://www.entrepreneur.com, Entrepreneur magazine.
  • http://www.bizstartup.ie, Business news and advice for entrepreneurs.
Discussion Note: