Module Details

Module Code: BUSS C3323
Module Title: Strategic Positioning
Title: Strategic Positioning
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Edward Dennehy
Domains: Business
Module Description: The module is designed to develop the learner’s skills in developing and analysing organisational strategies. The module aims to develop the learners understanding of the link between an organisation's chosen strategy, structure/culture and evaluation methods.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Formulate appropriate business and corporate strategies
LO2 Select appropriate structures and cultures for implementing particular strategies
LO3 Analyse strategic organisational performance using sustainability models and principles
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Strategy Formulation
Competitive and cooperative strategies • Directional strategies • TOWS matrix • Portfolio analysis
Strategy Implementation
Organising and staffing for action • Leading and managing organisational culture
Strategic Evaluation
Sustainability and the Triple Bottom Line • Common problems in performance evaluation • Evaluation tools • Guidelines for proper control
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 80
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Case Study - group report
Assessment Type Multiple Choice Questions % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Online Quizzes (5)
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Participative classes Every Week 3.00 3
Independent Learning Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Participative classes Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Thomas L. Wheelen,J. David Hunger,Charles E. Bamford,Alan N. Hoffman. (2017), Strategic Management and Business Policy, 5. Pearson, p.848, [ISBN: 0134522052].
  • Gopinath/Siciliano. (2014), Strategize!: Experiential Exercises in Strategic Management, International Edition, 4. Cengage, [ISBN: 113395328X].
Supplementary Book Resources
  • Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes. (2020), Exploring Strategy, Text and Cases, 12. Pearson, [ISBN: 1292282452].
Recommended Article/Paper Resources
  • Peter D. Lunn. (2013), The Role of Decision-making Biases in Ireland's Banking Crisis, Irish Political Studies, 28, p.563-5, [ISSN: 4].
  • Eric Almquist, John Senior, and Nicolas Bloch. (2016), The Elements of Value, Harvard Business Review, September 2016.
  • Eric Almquist, Jamie Cleghorn, and Lori Sherer. The B2B Elements of Value, Harvard Business Review, March-April 2018.
  • Matthias Kruehler, Ulrich Pidun and Harald Rubner. (2012), How to assess the corporate parenting strategy? A conceptual answer, Journal of Business Strategy, 33 (4).
  • Chacko. (1988), Designing a seamless hotel organization, International Journal of Contemporary Hospitality Management, 10, p.133, [ISSN: 4].
  • Ordóñez, Schweitzer, Galinsky & Bazerman. (2009), Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting, Working Knowledge Harvard,
    http://hbswk.hbs.edu/item/6114.html
Other Resources
Discussion Note: