Module Details

Module Code: DEVL C4313
Module Title: Enterprise Development I
Title: Enterprise Development I
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: John Fogarty
Module Description: The aim of this module is to equip students with the ability to assess the nature of enterprise, its importance to the economy, its role in relation to innovation and its relevance in relation to career and lifestyle choice. It also aims to give the student the ability to assess the entrepreneurial personality, the creative & innovation processes and the need for industrial policy to create the necessary environment and support infrastructure for entrepreneurial activity. Furthermore, it challenges students to engage with small business issues and problems.
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Assess the importance of new business ventures to a modern economy and the role of enterprise in economic development.
LO2 Critique the entrepreneur and the Entrepreneurial personality.
LO3 Explain and apply creativity techniques and assess the innovation process.
LO4 Analyse issues relating to small business.
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Introduction to Entrepreneurship (15%)
• Defining the entrepreneur • The impact of industrial policy on enterprise in Ireland • The importance of enterprise to a modern economy
The Entrepreneur (15%)
• Entrepreneurial personality and characteristics. Skills development: professionalism, communication, leadership, enthusiasm, commitment, determination. The role of the entrepreneur in society. The need for achievement and recognition, locus of control, risk-taking, Personal attributes and characteristics.
Creativity and Innovation (40%)
• Enablers & barriers to creativity and innovation • The creative process. • Necessity and innovation. • The innovation process. • Building a capacity for creativity & innovation.
Developing the Business Opportunity (10%)
• Business opportunities, identifying niches and gaps in the market. • Assessing potential opportunities, risk analysis, market research, feasibility studies. • Pilot launch. • Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up. • Working in high growth, high potential start-up business.
Problems relating to small business (20%)
• Management of small ventures, financing, regulatory burden, innovation, access to information.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%


Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 20
Timing Week 4 Learning Outcomes 2
Non-marked No
Assessment Description
Analysis report
Assessment Type Essay % of Total Mark 30
Timing Week 7 Learning Outcomes 1,4
Non-marked No
Assessment Description
Research report
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Week 12 Learning Outcomes 3
Non-marked No
Assessment Description
Explain and apply creativity techniques.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact No Description Every Week 3.00 3
Independent Learning Time Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
Module Resources
Recommended Book Resources
  • Kirby D.. (2003), Entrepreneurship, McGraw-Hill education, [ISBN: 978-007709858].
  • Bessant J.,Tidd J.. (2015), Innovation and Entrepreneurship, 3rd ed.. Pearson, [ISBN: 978-111899309].
  • Sara Carter, Dylan Jones-Evans 2012. (2012), Enterprise and Small Business: Principles, Practice and Policy, 3rd ed.. Pearson, [ISBN: 978-027372610].
Supplementary Book Resources
  • Bridge S., O’Neill K., Martin F.. (2017), Understanding Enterprise: Entrepreneurs and Small Business, 5th ed.. Palgrave MacMillan, [ISBN: 97802303080].
  • Paul Burns. (2018), New Venture Creation, 6th ed.. Red Globe Press, p.484, [ISBN: 9781352000504].
  • O’Kane B.. (2009), Starting a business in Ireland , 6th ed., Oak Tree Press.
  • Cooney T., Hill S.. (2002), New Venture Creation in Ireland, Oak Tree Press.
This module does not have any article/paper resources
Other Resources
  • port.html, Carlow County Enterprise Board.
  •, 2. Business Access to State Information and Services.
  • m/, 3. Information, advice and resources for entrepreneurs.
  • usiness/, Enterprise Ireland.
  •, Chambers of Commerce of Ireland.
  •, Forfás.
  •, IDA Ireland.
  •, Small Firms Association.
  •, 9. Irish Small and Medium Enterprises Association.
  •, City and County Enterprise Boards Banks.
  •, Entrepreneur magazine.
  •, Business news and advice for entrepreneurs.
Discussion Note: