Module Details
Module Code: |
DEVL C4309 |
Module Title:
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Enterprise Development I
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Title:
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Enterprise Development I
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Module Level:: |
8 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
John Fogarty
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Module Description: |
The aim of this module is to equip students with the ability to assess the nature of enterprise, its importance to the economy, its role in relation to innovation and its relevance in relation to career and lifestyle choice. It also aims to give the student the ability to assess the entrepreneurial personality, the creative & innovation processes and the need for industrial policy to create the necessary environment and support infrastructure for entrepreneurial activity. Furthermore, it challenges students to engage with small business issues and problems.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Assess the importance of new business ventures to a modern economy and the role of enterprise in economic development. |
LO2 |
Critique the entrepreneur and the Entrepreneurial personality. |
LO3 |
Explain and apply creativity techniques and assess the innovation process. |
LO4 |
Analyse issues relating to small business. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Introduction to Entrepreneurship (15%)
• Defining the entrepreneur
• The impact of industrial policy on enterprise in Ireland
• The importance of enterprise to a modern economy
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The Entrepreneur (15%)
• Entrepreneurial personality and characteristics.
Skills development: professionalism, communication, leadership, enthusiasm, commitment, determination.
The role of the entrepreneur in society.
The need for achievement and recognition, locus of control, risk-taking, Personal attributes and characteristics.
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Creativity and Innovation (40%)
• Enablers & barriers to creativity and innovation
• The creative process.
• Necessity and innovation.
• The innovation process.
• Building a capacity for creativity & innovation.
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Developing the Business Opportunity (10%)
• Business opportunities, identifying niches and gaps in the market.
• Assessing potential opportunities, risk analysis, market research, feasibility studies.
• Pilot launch.
• Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up.
• Working in high growth, high potential start-up business.
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Problems relating to small business (20%)
• Management of small ventures, financing, regulatory burden, innovation, access to information.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecturer-Supervised Learning (Contact) |
|
Contact |
No Description |
Every Week |
3.00 |
3 |
Independent Learning Time |
|
Non Contact |
No Description |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
|
Contact |
No Description |
Every Week |
1.50 |
1.5 |
Independent Learning Time |
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Non Contact |
No Description |
Every Week |
7.50 |
7.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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Kirby D.. (2003), Entrepreneurship, McGraw-Hill education, [ISBN: 978-007709858].
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Bessant J.,Tidd J.. (2015), Innovation and Entrepreneurship, 3rd ed.. Pearson, [ISBN: 978-111899309].
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Sara Carter, Dylan Jones-Evans 2012. (2012), Enterprise and Small Business: Principles, Practice and Policy, 3rd ed.. Pearson, [ISBN: 978-027372610].
| Supplementary Book Resources |
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Bridge S., O’Neill K., Martin F.. (2017), Understanding Enterprise: Entrepreneurs and Small Business, 5th ed.. Palgrave MacMillan, [ISBN: 97802303080].
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Paul Burns. (2018), New Venture Creation, 6th ed.. Red Globe Press, p.484, [ISBN: 9781352000504].
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O’Kane B.. (2009), Starting a business in Ireland , 6th ed., Oak Tree Press.
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Cooney T., Hill S.. (2002), New Venture Creation in Ireland, Oak Tree Press.
| This module does not have any article/paper resources |
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Other Resources |
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, http://www.carlow-ceb.com/sources-of-sup
port.html, Carlow County Enterprise Board.
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, http://www.basis.ie/, 2. Business Access to State Information
and Services.
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, http://www.startingabusinessinireland.co
m/, 3. Information, advice and resources for
entrepreneurs.
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, http://www.enterprise-ireland.com/StartB
usiness/, Enterprise Ireland.
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, http://www.chambers.ie, Chambers of Commerce of Ireland.
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, http://www.forfas.ie, Forfás.
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, http://www.ida.ie, IDA Ireland.
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, http://www.sfa.ie, Small Firms Association.
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, http://www.isme.ie, 9. Irish Small and Medium Enterprises
Association.
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, http://www.enterpriseboards.ie/, City and County Enterprise Boards Banks.
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, http://www.entrepreneur.com, Entrepreneur magazine.
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, http://www.bizstartup.ie, Business news and advice for
entrepreneurs.
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