Module Details

Module Code: ANAL C3301
Module Title: Strategic Analysis
Title: Strategic Analysis
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Edward Dennehy
Domains: Business
Module Description: The module is designed to develop the learner’s skills in critically analysing the internal and external environments of an organisation. The module aims to improve the student’s sensitivity to strategic and social responsibility issues. The module students’ previous study of the core business fields of the principles of Management, Finance, Marketing, Human Resource Management and Economics.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the external environment of an organisation using environmental scanning and industry analysis models
LO2 Critically assess the corporate governance, ethical and cultural values and standards of an organisation
LO3 Evaluate the strategic value of the resources and competencies of an organisation using appropriate models and concepts
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Principles of Strategic Management
Fundamental Concepts and Nature of Strategic Management
External Environmental Scanning
Analysis of the Natural, Societal and Industry Environments
Corporate Governance and Social Responsibility
The Role of the Board of Directors • Corporate Social Responsibility • Sustainability
Internal Environmental Scanning
Analysis of Organisational Culture, Competencies and Resources
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 80
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Case Study - group report with a strategic management focus.
Assessment Type Multiple Choice Questions % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Online Quizzes
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Participative classes Every Week 3.00 3
Independent Learning Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Participative classes Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Thomas L. Wheelen,J. David Hunger,Charles E. Bamford,Alan N. Hoffman. (2017), Strategic Management and Business Policy, 5. Pearson, p.848, [ISBN: 0134522052].
  • Gopinath/Siciliano. (2014), Strategize!: Experiential Exercises in Strategic Management, International Edition, 4. Cengage, [ISBN: 113395328X].
Supplementary Book Resources
  • Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes. (2020), Exploring Strategy, Text and Cases, 12. Pearson, [ISBN: 1292282452].
Recommended Article/Paper Resources
  • Ho Yin Wong and Jia-Yi Hung. (2012), Environmental scanning literature – past, present and future research propositions, International Journal of Business Environment, 5 (1), p.21.
  • Paul J.H. Schoemaker and George S. Day. (2009), How to Make Sense of Weak Signals, MIT Sloan Management Review, 50 (3).
  • Jay Barney. (1991), Firm Resources and Sustained Competitive Advantage, Journal of Management, 17 (1).
  • Jim Andersén. (2010), Resource-based competitiveness: managerial implications of the resource-based view, Strategic Direction, 26 (5), p.3.
Other Resources
Discussion Note: