Module Details

Module Code: FNCE C1310
Module Title: Introduction to Finance for Marketing
Title: Introduction to Finance for Marketing
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Annette Holden
Domains:  
Module Description: The aim of this module is to introduce students to and develop their knowledge and understanding of some key components of the accounting and finance function. The students will develop the ability to select and apply
accounting techniques in typical digital marketing situations.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the role & responsibilities of the accounting & finance function
LO2 Prepare and interpret financial statements.
LO3 Prepare and interpret projected Budgets, projected SOPL, projected SOFP.
LO4 Analyse and interpret financial results and outcomes in a digital marketing environment and make recommendations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Role and responsibilities of the accounting & finance functions
The purpose and communication of accounting & financial information; Users of financial and accounting information; Nature, scope, purpose and limitations of financial information;
Understanding and interpretation of Financial Statements
Preparation of Statement of Profit or Loss and Statement of Financial Position. Preparation of profitability, liquidity and working capital ratios & analysis of company performance.
Projected Budgeting
Introduction to the budgetary process. Why budget/ forecast? . Preparation of functional and cash budgets forecast P&L and SOFP. Preparation of budgeting models for typical business situations and the application of “what if” analysis to the resulting model.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Other % of Total Mark 50
Timing Week 7 Learning Outcomes 1,2
Non-marked No
Assessment Description
Class Test or Essay or take home assignment or MCQ's
Assessment Type Other % of Total Mark 50
Timing Sem 2 End Learning Outcomes 3,4
Non-marked No
Assessment Description
Class Test or Essay or take home assignment or MCQ's.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Repeat assessment submission and/or examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture based instruction 12 Weeks per Stage 3.00 36
Independent Learning Non Contact Lecture based instruction 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Frank Wood and Sangster eBook. (2017), Business Accounting 1 (eBook Available in the Library), 14th ed. Pearson Ed.
  • Frank Wood,David Horner. (2010), Frank Wood's Business Accounting Basics, Prentice Hall, p.311, [ISBN: 9780273725008].
  • PETER. MCLANEY ATRILL (EDDIE.),E. J. McLaney. ACCOUNTING AND FINANCE FOR NON-SPECIALISTS 11TH EDITION, [ISBN: 9781292244051].
Supplementary Book Resources
  • PETER. MCLANEY ATRILL (EDDIE.),E. J. McLaney. (2019), ACCOUNTING AND FINANCE FOR NON-SPECIALISTS ( eBook available in the Library), 11th. Harlow England, [ISBN: 9781292244051].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: