Module Details

Module Code: ENTR
Module Title: Entrepreneurship
Title: Entrepreneurship
Module Level:: 8
Credits:: 5
Module Coordinator:
Module Author:: Agnes Maciocha
Domains:  
Module Description: The aim of the module is to introduce the students to the concept of Entrepreneurship and, in particular to the Lean Start-up and Lean Product Development Process.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate the ability to identify, analyse and critically evaluate the various aspect of Customer Value
LO2 Analyse and critically evaluate the concept of a Business Model and its constituents
LO3 Apply the tools and frameworks available in the Lean-Product Development approach to create Value Proposition for a chosen business idea
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to Entrepreneurship
Definition and concept of Entrepreneurship; Characteristics, traits and attributes of an Entrepreneur; The role of the Entrepreneur in the IT sector in Ireland.
New Business Planning & Strategy
Lean start-ups; Lean Product Development; Business planning process;
Business Model
Business Model: Concepts and Definitions; Business Model Innovation; Business Model Canvas
Value Proposition
Building Your Product Value Proposition
Minimum Viable Product (MPV): Definition, Specification and Creation
Minimum Viable Product (MPV): Definition, Specification and Creation
Testing MVP with Customer
User Testing, User Feedback, Usability versus Product-Market Fit, The Build -Measure-earn Loop
Measuring Key Metrics
Analytics vs Other Learning Methods, User Interviews, Usability TEsting, Analytics and A/B Testing, Analytics Frameworks, The equation of the business
Analytics and Product and Business Optimisation
The Lean Product Analytics Process
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment20.00%
Project80.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Project % of Total Mark 80
Timing Week 8 Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Students will be required to complete a number of small projects throughout the year. A typical project may involve pitching a business idea; producing a business Model Canvas or producing a poster to be targeted at potential investors or a chosen market segment.
Assessment Type Case Studies % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Final Project that constitutes of the smaller parts of work/projects developed in the previous phases
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Decided by module academic in conjunction with programme board. Repeat of coursework and/or written examination or other repeat mechanism as appropriate dependent on students performance and module engagement.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description 12 Weeks per Stage 2.00 24
Independent Learning Non Contact No Description 15 Weeks per Stage 6.73 101
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Dan Olsen. (2015), The Lean Product Playbook, John Wiley & Sons, p.336, [ISBN: 1118960874].
  • Eric Ries. (2011), The Lean Startup, Penguin, UK, [ISBN: 0-670-92160-7].
  • Alexander Osterwalder & Yves Pigneur. (2010), Business Model Generation, John Wiley & Sons, USA, [ISBN: 0-470-87641-1].
  • Thomas Cooney (Editor), Shane Hill (Editor). (2002), New Venture Creation in Ireland, Oak Tree Press, Ireland, p.250, [ISBN: 1-860-76255-7].
  • C. Hegarty. (2011), Irish Cases in Entrepreneurship, Oak Tree Press, Ireland, [ISBN: 1-904-887-492].
  • D. Gibson. (2010), The Streetwise Guide to being Enterprising, Oak Tree Press, Ireland, [ISBN: 1-904-88732-4].
  • Steve Blank,Bob Dorf. (2020), The Startup Owner's Manual, John Wiley & Sons, p.608, [ISBN: 1119690684].
This module does not have any article/paper resources
Other Resources
Discussion Note: