Module Details

Module Code: BUSS H1306
Module Title: Business Psychology
Title: Business Psychology
Module Level:: 6
Credits:: 10
Module Coordinator: Martin Meagher
Module Author:: Gina Noonan
Domains:  
Module Description: The aim of this module is to introduce students to the area of psychology as it is applied to a business context.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Outline the disciplines of Business Psychology and the research methodologies used and apply these methods to the examination of human behavior.
LO2 Explain the perceptual process and apply the concept of perception to the world of advertising and marketing.
LO3 Describe the theories of learning and explain the role of memory and apply them to a business context.
LO4 Describe theories of motivation and personality and identify how they may be applied to the business environment.
LO5 Describe the characteristics, sources, components and functions of attitudes and identify scales to measure attitudes.
LO6 Analyse the nature and function of groups and describe how group conformity and power can occur within the workplace.
LO7 Analyse business situations, case studies and scenarios and apply theoretical aspects of psychology to these situations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
1. Introduction to Business Psychology:
Definition of Business Psychology; the scope and aims of Business Psychology as a behavioural science; the role of psychology in business; the methodologies of behavioural science research; problems of behavioural science in claiming to be a science.
2. Perception:
Definition; the nature and importance of perception; sensation and perception; the individual’s perceptual world; perceptual organisation; perceptual selection; perception in business and marketing; social perception and distortions.
3. Learning and Memory:
Definition; the Behaviourist approach to learning; the Cognitive Approach to Learning; introduction to memory; functions of memory; models of memory; introduction to forgetting; reasons for forgetting; improving memory.
4. Motivation:
Definition; state and trait motivation; drives, needs and wants; definition of frustration; responses to frustration; content theories of motivation; process theories of motivation; consumer motivation; application of theories to the workplace and market place.
5. Attitudes:
Definition; characteristics of attitudes; functions of attitudes; sources of attitudes; attitude measurement; attitude scales; models of attitudes; attitude change.
6. Groups:
Definition; reasons for joining a group; categorising groups; group structure; stages of group development; group conformity; group influence on members. -
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Short Answer Questions % of Total Mark 50
Timing Week 6 Learning Outcomes  
Non-marked No
Assessment Description
In-class assessment
No Project
No Practical
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6,7
Non-marked No
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning Contact Class-based activities Every Week 3.00 3
Independent Learning Time Non Contact Assignments/Blackboard Activities Every Week 4.00 4
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning Contact Class-based activities Every Week 1.50 1.5
Independent Learning Time Non Contact Assignments/Blackboard Activities Every Week 2.00 2
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Kalat, J. (2013), Introduction to Psychology, Cengage Learning; 10 edition (January 11, 2013), [ISBN: 978-113395659].
  • Martin O'Grady. An Introduction to Behavioural Science, Gill & Macmillan Ltd, p.472, [ISBN: 978-0717131273].
  • Rod Plotnik, Haig Kouyoumdjian. (2010), Introduction to Psychology, 9th. Wadsworth Publishing, p.768, [ISBN: 9780495812814].
  • Eugene McKenna. (2012), Business Psychology and Organizational Behaviour, 5th edition, 5th. Psychology Press, p.872, [ISBN: 1848720351].
  • Pervez Ghauri, Kjell Gronhaug. (2010), Research Methods in Business Studies, 4th. Prentice Hall, p.288, [ISBN: 0273712047].
  • Alan Bryman, Emma Bell. (2015), Business research methods, Oxford University Press, Oxford, p.808, [ISBN: 978-0199668].
  • Cooper, D.R., Schindler, P.S. (2013), Business Research Methods, 12th. McGraw-Hill Education, p.692, [ISBN: 978-007352150].
This module does not have any article/paper resources
Other Resources
  • http://www.atkinson.yorku.ca/~lripley/cb Upercept.htmna.
  • http://www.sandlotscience.com/na.
  • http://www.torinfo.com/illusion/director y.html,
    http://www.torinfo.com/illusion/director y.html
  • http://chiron.valdosta.edu/whuitt/genera l/PPT/04b_perception.ppt.
  • http://members.aol.com/katydidit/bodylan g.htm.
  • http://www.cba.uri.edu/scholl/Notes/Attr ibution.html.
  • http://pubpages.unh.edu/~ckb/attribution -figures.html.
  • http://www.worthpublishers.com/myers5e/c ontent/psychquest/index.htm.
  • http://management.ba.ttu.edu/MGT%205371/ Chap02.ppt.
  • http://www.engr.ncsu.edu/learningstyles/ ilsweb.html.
  • http://www4.ncsu.edu/unity/lockers/users /f/felder/public/ILSdir/styles.htm.
  • http://www.chaminade.org/inspire/learnst l.htm.
  • http://sun.science.wayne.edu/~wpoff/cor/ mem/condtype.html#US.
  • http://www.brainviews.com/abFiles/AniPav lov.htm.
  • http://www.biozentrum.uni-wuerzburg.de/g enetics/behavior/learning/operant.html.
  • http://sun.science.wayne.edu/~wpoff/cor/ mem/operant.html.
  • http://www.tutor2u.net/business/people/m otivation_theory_maslow.asp.
  • http://www.geocities.com/Athens/Forum/16 50/htmlmaslow.html.
  • http://www.usu.edu/psy3510/attitudes.htm l.
Discussion Note: