Module Details

Module Code: APPL C2704
Module Title: Digital Applications
Title: Digital Applications
Module Level:: 6
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Lorraine Galvin
Domains:  
Module Description: To introduce students to the use of IT in a business environment, gain practical skills in databases, spreadsheets and to develop an understanding of social media and website development using a Content Management System.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate dynamic elements of spreadsheets
LO2 Create digital marketing assets for a new brand including logo, social media campaign and a brand style guide
LO3 Create a website using a content management system for a new brand
LO4 Create a digital marketing campaign
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Data management using Excel
Data analysis tools in excel, database functions in excel
Website creation using a CMS
Wordpress Students create a website incorporating applications and manipulating the interface
Digital Marketing assets and campaign
Logo design, brand style guide, social media campaign and social media sites, campaign strategy
Module Content & Assessment
Assessment Breakdown%
Project75.00%
Practical25.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 75
Timing Week 29 Learning Outcomes 2,3,4
Non-marked No
Assessment Description
Design and create a new brand and associated marketing assets including a logo, style guide, social media campaign and a website (using a content management system) for a Digital Marketing Campaign
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 25
Timing n/a Learning Outcomes 1
Non-marked No
Assessment Description
Demonstrate dynamic elements of spreadsheets, i.e. pivot tables/charts and web queries outlined in these learning outcomes.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Repeat practical work

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratories Contact IT & Digital Media 12 Weeks per Stage 6.00 72
Independent Learning Non Contact IT & Digital Media 15 Weeks per Stage 11.87 178
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact No Description 12 Weeks per Stage 3.00 36
Independent Learning Non Contact No Description 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
This module does not have any book resources
This module does not have any article/paper resources
Other Resources
Discussion Note: