Module Details

Module Code: ENTR C1802
Module Title: Social Media Entrepreneurship
Title: Social Media Entrepreneurship
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Eleanor OLeary
Domains:  
Module Description: This module develops entrepreneurial skills that learners need to adapt to a changing social media landscape by enabling them to identify existing and anticipate emerging opportunities. Along with developing practical business skills and knowledge, a core aim of the module is to help foster the attributes of resilience, self-reliance, creativity and innovation to respond to current, future and imagined possibilities within online environments. Aspects of self-care and wellbeing are included as essential skills for working in social media.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of social media business models
LO2 Work in a team to research and evaluate opportunities for new media enterprises
LO3 Understand and reflect on the nature of freelance and sole trader enterprises
LO4 Generate a feasibility plan for a social media based business
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Week 1
Introduction
Weeks 2-4: Case Studies
this portion of the course will explore a small number successful social media enterprises and consider what worked or what did not work.
Weeks 5-10
Developing a feasibility study; project management; market surveying & research; data collection and analysis; planning; pitching. Investigate freelancing as an approach to working in social media - wellbeing considerations
Weeks 12-13
Presentation and reflection
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Part Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 20
Timing n/a Learning Outcomes  
Non-marked No
Assessment Description
Case study evaluation
Group work
Assessment Type Case Studies % of Total Mark 60
Timing n/a Learning Outcomes 2
Non-marked No
Assessment Description
Feasibility study:
Study + Presentation
Students will prepare a feasibility study, approximating 2000 words. They will present this study to their peers online and feedback will be invited from their peers. Students will be encouraged to be innovative and imaginative in their presentations.

Marking breakdown:
• Quality and depth of research (25%)
• Overall feasibility of the project (50%)
• Quality of presentation (25%)
Assessment Type Case Studies % of Total Mark 20
Timing n/a Learning Outcomes 3
Non-marked No
Assessment Description
Reflection
Video/audio approx. 5’00@ or written (1,00)
- Reflect on the experience of module
- Reflect on learning from module
- The issues of working journalism (incl. freelancing options)
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Classroom based delivery Every Week 3.00 3
Independent Learning Time Non Contact Reading, research, preparation of assessments Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • O'Hara, B. (2011), Entrepreneurship in Ireland, Gill & MacMillan, Dublin.
  • Lee, M. (2017), Understanding the Business of Global Media in a Digital Age, Routledge, London.
  • Wickham, P. A.. (2006), Strategic Entrepreneurship, 4th Ed. Pearson., London.
  • Anthony Adornato. (2021), Mobile and Social Media Journalism: A Practical Guide for Multimedia Journalism, Routledge, [ISBN: 978036746096].
  • Alex Newson,Justin Patten. (2016), Blogging and Other Social Media, Routledge, p.202, [ISBN: 9781138255470].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: