Module Details

Module Code: PROJ C4802
Module Title: Social Media Project
Title: Social Media Project
Module Level:: 8
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: Eleanor OLeary
Domains:  
Module Description: The aim of this module is to acquire the necessary skills, knowledge and attributes to engage with and complete a social media project for a 'real' client. Social media has been recognised as a powerful tool for marginalized groups and social activism. Students are encouraged to work with community action groups for the project and to align their learning on issues of ethical practice, diversity and inclusion and media practice with the values, ambitions and intentions of the organisation they work with.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Research and think critically about social media as a tool for community groups and social activism
LO2 Develop and complete a social media project for a client
LO3 Deliver a professional social media campaign presentation to a client
LO4 Reflect on the skills, knowledge and attributes gained from this module
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Theoretical design and strategic choice of Social Media Project
Research previous social media projects; decide on client to work with for the project
Liaising with client
How to liaise with a client; Professional behaviour; Active listening; How to prepare a brief; Preparation of 'SMART' objectives.
Presentation to client
Research and prepare a professional social media project presentation to a client.
Reflection
Prepare a reflection on the experience, knowledge, skills and attributes attained from this module.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment10.00%
Project90.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Reflective Journal % of Total Mark 10
Timing n/a Learning Outcomes 4
Non-marked No
Assessment Description
Reflect on the knowledge, skills and attributes gained from this module
Project
Assessment Type Project % of Total Mark 90
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Research, prepare and present a social media project for a real client
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 6.00
 
Module Resources
Recommended Book Resources
  • Simon Kingsnorth. (2019), Digital Marketing Strategy, Kogan Page, p.384, [ISBN: 0749484225].
  • Jason Miles. (2019), Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, McGraw-Hill Education, p.288, [ISBN: 1260453308].
  • Sara Tasker. (2019), Hashtag Authentic, White Lion Publishing, p.192, [ISBN: 1911127616].
  • Brittany Hennessy. Influencer: Building Your Personal Brand in the Age of Social Media, [ISBN: 0806538856].
  • Victor Pickard,Guobin Yang. (2017), Media Activism in the Digital Age, Shaping Inquiry in Culture, Communication and Media Studies, p.231, [ISBN: 9781138228023].
  • Benjamin Shepard. (2014), Community Projects as Social Activism, SAGE, p.256, [ISBN: 1412964261].
Recommended Article/Paper Resources
Other Resources
Discussion Note: