Module Details

Module Code: MGMT C2802
Module Title: Crisis Management
Title: Crisis Management
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Eleanor OLeary
Domains:  
Module Description: Crises involve critical and unexpected situations and they will always happen in workplaces and communities. However, since the advent of social media, bad news travels faster than ever. In this module, we will examine the importance of a social media strategy incorporating a crisis management plan. The crisis management lifecycle will be examined. The crisis management toolkit used by managers when organisations and communities face crises will be identified.
Learners will develop a crisis management plan implementing recommended responses and mitigation strategies as well as creating communications strategies to address public relations issues.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Distinguish and analyse strategic and ethical failures that lead to a crisis.
LO2 Evaluate the strengths and weaknesses of a crisis response on social media.
LO3 Apply a framework to identify potential risks and create a risk response plan.
LO4 Create a social media crisis management plan using best principles and practices.
LO5 Reflect and analyse skills, knowledge and attributes gained from this module
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction
What is crisis management? Identifying a crisis. The basics of crisis management.
Case Studies
Examine various social media crisis case studies; Examine the strengths and weaknesses of the crisis response on social media crisis case studies
Risk Management Strategy
Identification of potential Risks; Developing a Risk Management Plan; Qualitative and Quantitative Risk Analysis; Creating and Effective Risk Response Plan; Monitoring and Control of Risks
Create a social media crisis management plan
Using best principles and practice to create a social media crisis management plan;
Reflection
Reflection and analyse attributes, skills and knowledge gained from this module.

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Research and present a social media crisis case study
Assessment Type Project % of Total Mark 60
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Prepare a crisis management plan, attend a mock crisis event, write a press statement and organize a press conference for the mock crisis event.
Assessment Type Reflective Journal % of Total Mark 10
Timing n/a Learning Outcomes 5
Non-marked No
Assessment Description
Reflection having engaged and interacted with this module
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In-class delivery Every Week 3.00 3
Independent Learning Time Non Contact Research, reading, assessment preparation Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • CIPR (Chartered Institute of Public Relations). (2013), Share This Too, Wiley, p.324, [ISBN: 1118676939].
  • Andrew Griffin. (2014), Crisis, Issues and Reputation Management, Kogan Page Limited, p.262, [ISBN: 0749469927].
  • Kate Hartley. (2019), Communicate in a Crisis, Kogan Page, p.256, [ISBN: 0749486503].
  • Amanda Coleman. (2020), Crisis Communication Strategies, Kogan Page, p.216, [ISBN: 1789662907].
This module does not have any article/paper resources
Other Resources
Discussion Note: