Module Details

Module Code: PRTC C2806
Module Title: Multimodal Writing
Title: Multimodal Media Practices
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Eleanor OLeary
Domains:  
Module Description: In an increasingly fast-paced visual culture, this module aims to develop students' knowledge and application of the visual literacies that underpin modern communication. The module examines existing architectures of meaning making through theoretical frameworks such as semiotics and discourse analysis. Students will develop tools to interpret the media artefacts of global communications systems in the new media age.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Ability to critically analyse media texts
LO2 Develop knowledge of key theoretical approaches to media analysis
LO3 Plan and complete multimodal media projects
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Semiotics
Semiotic theory - semiotic practice
Visual culture theory and research
Content and textual analysis - reading media texts - gaze
Discourse Analysis - Written words
Plain English - audience - purpose - information - intended meanings - negotiated readings
Image and text
Tone - emojis - gesture - localisation - platform awareness - transnational cultures
Social media communications
Memes - global signs - limits of social media communications - visual audiences
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Written Report % of Total Mark 80
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Written project that applies interpretative media analysis and theoretical knowledge to visual culture
Assessment Type Presentation % of Total Mark 20
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
n/a
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Classroom based delivery Every Week 3.00 3
Independent Learning Time Non Contact Reading, research, preparation of assessments Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Carey Jewitt,Gunther R. Kress. (2003), Multimodal Literacy, Peter Lang Pub Incorporated, p.196, [ISBN: 0820452246].
  • Gunther R. Kress. (2010), Multimodality: A Social Semiotic Approach to Contemporary Communication, Routledge, [ISBN: 9780415320610].
  • Gunther Kress, Theo van Leeuwen. (2020), Reading Images, 3rd. Taylor and Francis, [ISBN: 9781003099857].
  • Gillian Rose. (2016), Visual Methodologies, SAGE, p.456, [ISBN: 9781473967915].
  • Carey Jewitt,Josephus Johannes Bezemer,Kay L. O'Halloran. (2016), Introducing Multimodality, Routledge, London, [ISBN: 9781315638027].
  • Per Ledin, David Machin. (2016), Doing Visual Analysis, Sage, [ISBN: 978147397299].
  • Paul Colby. (2010), Introducing Semiotics: A graphic guide, Icon Books, [ISBN: 978184831185].
  • Daniel Chandler. (2022), Semiotics: The Basics, Routledge, p.448, [ISBN: 9780367726539].
  • Limor Shifman. (2013), Memes in Digital Culture, MIT Press, p.212, [ISBN: 9780262525435].
  • Bradley E. Wiggins. (2019), The Discursive Power of Memes in Digital Culture, Routledge, New York, [ISBN: 9780429492303].
  • Michele Zappavigna. (2013), Discourse of Twitter and Social Media, Bloomsbury, [ISBN: 978147253154].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: