Module Details

Module Code: ETHI C3804
Module Title: New Media Ethics
Title: New Media Ethics
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Eleanor OLeary
Domains:  
Module Description: Module provides a critical examination of new media technologies and applications, social media, data, surveillance and privacy.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically analyse the sociological impact of new media technologies and Web 2.0
LO2 Examines the position of media audiences in relation to new and old media
LO3 Written, analytical and critical thinking skills for humanities research
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
History of Media Audiences
Mass Audiences, Television Audiences, Active/Passive Audiences, Adorno and Horkheimer, Uses and Gratifications, Stuart Hall, Audience Reception, Encoding and Decoding,Texts and Contexts
New Media Audiences
Audience Labour (Dallas W. Smythe), Surveillance, Privacy, Participatory democracy, Data Collection, GDPR
New Media Techologies
Technological Determinism (McLuhan), Smart technologies, Virtual Reality, User Generated Content; produsers
Greening New Media
Environmental impact of new media technologies and use
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 100
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
n/a
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description 12 Weeks per Stage 3.00 36
Estimated Learner Hours Non Contact Independent Study 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description 12 Weeks per Stage 1.50 18
Independent Learning Non Contact No Description 15 Weeks per Stage 7.13 107
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Eugenia Siapera. (2018), Understanding New Media, 2nd. Sage Publications Limited, p.336, [ISBN: 9781446297100].
  • Graeme Turner (Editor). (2009), Television Studies After TV, Routledge, p.214, [ISBN: 0415477700].
  • Michael Mandiberg (Editor). (2012), The Social Media Reader, NYU Press, p.299, [ISBN: 9780814764060].
  • Christian Fuchs. (2014), Social Media: A Critical Introduction, [ISBN: 9781446270066].
  • James Curran and David Hesmondhalgh (eds). (2019), Media and Society, [ISBN: 9781501340].
  • Larissa Hjorth and Sam Hinton. (2019), Understanding Social Media, 2. [ISBN: 978152642596].
  • Shoshana Zuboff. (2018), The Age of Surveillance Capitalism, PublicAffairs, p.640, [ISBN: 1610395697].
Recommended Article/Paper Resources
  • Tiziana Terranova. (2000), Free Labour: Producing Culture for the Digital Economy, Social Text, 63 (18).
  • Ekaterina Netchitailova. (2012), Facebook as a Surveillance Tool, TripleC, 10(2).
  • Mark Andrejevic. (2011), Surveillance and Alienation in the Online Economy, Surveillance & Society, 8(3).
  • Brice Nixon. (2014), Toward a Political Economy of 'Audience Labour' in the Digital Era, Triple C, 12(2).
  • Christian Fuchs. (2011), Web 2.0, Prosumption and Surveillance, Surveillance and Society, 8(3).
Other Resources
Discussion Note: