Module Details

Module Code: VISU C3G01
Module Title: Visual Language
Title: Visual Language
Module Level:: 7
Credits:: 5
Module Coordinator: Eoin Homan
Module Author:: Paula Mulroe
Module Description: The aim of this module is to heighten the learners critical analysis of visual structure, qualities of design and visual storytelling. The learners will examine how lighting, cinematography, visual effects and visual structure, combine to create meaning.
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a comprehensive knowledge of key concepts, theories and methodologies that have informed contemporary visual culture.
LO2 Apply a range of skills and strategies of visual analysis in a variety of practical contexts and exercise discernment in such skills and application
LO3 Illustrate and discuss the key elements of design and visual structure that generate meaning in the visual world.
LO4 Recognise and practically apply relevant analytical elements to work in design and construction
LO5 Explore the issues that impact the creative environment.
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Narrative and storytelling
Approaches to filmmaking from Soviet Realism to gaming narratives. The process of writing through motion.
Visual literacy and qualities of design
Understanding the qualities of emotive design and visual structure
Visual Culture
Genre studies, auteur theory, realism and some further key theories.
Representations, users motivations, actions and reactions and how visual language creates meaning for the audience.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%


Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 30
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
An illustrated essay looking at key theoretical and cultural concepts in visual culture
Assessment Type Case Studies % of Total Mark 40
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
A case study looking at iconic visual campaigns and how they generate meaning to audiences.
Assessment Type Other % of Total Mark 30
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
Visual tasks examining the application of theoretical concepts into everyday visual culture
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners that fail but achieve a minimum final percentage of 30% in the module will be eligible for one or more of the following: Submit assignment, Re-submit components, Practical examination, Interview or Presentation.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Independent Learning Non Contact No Description Every Week 2.00 2
Tutorial Contact No Description Every Week 2.00 2
Total Weekly Contact Hours 4.00
Module Resources
Recommended Book Resources
  • Bruce A. Block. (2020), The Visual Story, Taylor & Francis, p.297, [ISBN: 0240807790].
  • Maria Pramaggiore,Tom Wallis. (2020), Film Fourth Edition, Laurence King Publishing, p.472, [ISBN: 9781786275776].
  • Marita Sturken,Lisa Cartwright. (2017), Practices of Looking, Oxford University Press, USA, p.490, [ISBN: 9780190265717].
  • Nicholas Mirzoeff (Editor). (2012), The Visual Culture Reader, Routledge, p.776, [ISBN: 0415782627].
  • David Bordwell,Kristin Thompson,Jeff C. Smith. Film Art, [ISBN: 9781260565669].
  • Blain Brown. (2016), Cinematography: Theory and Practice, Focal Press, p.440, [ISBN: 9781138940925].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: