Module Details

Module Code: DSGN
Module Title: Digital Media Design - (For Digital Marketing Stream-Business)
Title: Digital Media Design - (For Digital Marketing Stream-Business)
Module Level:: 7
Credits:: 10
Module Coordinator: Karen Hennessy
Module Author:: Patrick Morgan
Domains:  
Module Description: This subject is an introduction to design principles and processes. It is designed to provide a level of knowledge and skill which will allow students to apply design process and digital media skills to their work pattern. The student will be introduced to a number of basic digital processes including drawing, selections, transforming, colour, and scanning, downloading, uploading and printing images. They will learn the appropriate methods of formatting and saving images. They will be given instruction on the functions of manipulation tools and their applications. They are asked to be able to produce prints of their work. Students are encouraged to experiment and make individual responses to the demands of the project brief and to follow the design process from conceptualisation to end product.

Students are expected to attend and participate in all the formal timetabled sessions for the subject. Students are also expected to manage their directed learning and independent study in support of the subject and project aims.

Subject aims:
1. To develop a basic knowledge of the design process
2. To develop technical skills in digital illustration
3. To develop technical skills in image manipulation and making
4. To develop awareness of design principles.
5. Demonstrate understanding of the role of typography in graphic design
6. To develop technical skills in typography
7. To provide an introduction to graphic design practices
8. Use creative thinking and problem solving skills to generate design solutions
9. Express an understanding of the basics of design language
10. To develop skills in project management
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a critical understanding of the design process. Follow the stages in the design process to create effective and engaging solution to design problems. Understand the cyclical nature of the design process. Use the process iteratively from concept to completion.
LO2 Demonstrate an understanding of the principles of visual design.
LO3 Demonstrate the technical ability to create digital assets needed for a design solution
LO4 Produce effective responses to design problems, demonstrating a link between research attained and conceptual outcomes.
LO5 Work autonomously and as part of a team in a shared facility like the Visual communications and design studio
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Design Process
The different stages of a design project. Broken down into four sub-processes (research, concept generation, concept development, and final delivery) .
Design Principles
Application of rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. Balance, Contrast, Alignment, Proximity, White Space, Emphasis and Scale
Typography
Typeface and family, type personality, spacing, readability and legibility, emphasis and hierarchy
Graphics
Integration into design, choice of graphic, file formats, image and word
Brand Design
To create a Social Media Style Guide containing specifications on everything that plays a role in the look and feel of your visual brand. Everything from Typography and Colour to Logos and Imagery.
Image Creation
Image and mark making skills, photography, Illustration creation and manipulation of images
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
The subject will be assessed through the completion of various project briefs and the submission of a sketchbook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development.
No Practical
No End of Module Formal Examination

Part Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
The subject will be assessed through the completion of brief and the submission of a research journal/notebook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development. Students must undertake an assessment of their work.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Reassessment of this module will consist of re-submitting coursework for assessment.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Series of connected lectures, software demonstrations, design critiques in a studio based learning environment. Learners engage with creative design briefs to create effect design solutions. 12 Weeks per Stage 6.00 72
Independent Learning Time Non Contact Digital Media Design 12 Weeks per Stage 3.00 36
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Series of connected lectures, software demonstrations, design critiques in a studio based learning environment. Learners engage with creative design briefs to create effect design solutions. 12 Weeks per Stage 3.00 36
Independent Learning Time Non Contact Digital Media Design 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Michael Evamy. (2012), Logotype, Laurence King Publishers, p.336, [ISBN: 1856698947].
  • Gavin Ambrose and Paul Harris. (2018), Layout for graphic designers : an introduction, Bloomsbury Visual Arts, [ISBN: 9781474254793].
  • Steven Heller,Gail Anderson. (2016), The Graphic Design Idea Book, Laurence King Publishing, p.128, [ISBN: 9781780677569].
  • David Dabner,Sandra Stewart,Eric Zempol. Graphic Design School, Thames & Hudson, London, [ISBN: 9780500291436].
  • Catharine Slade-Brooking. (2016), Creating a Brand Identity: A Guide for Designers, Laurence King Publishing, p.160, [ISBN: 9781780675626].
  • Stephen Boss. (2018), Digital Type Design for Branding, CRC Press, p.214, [ISBN: 9781315349732].
  • Shaughnessy, Adrian [Auteur.].. (2015), Graphic design: a user's manual / written and designed, Laurence King, [ISBN: 9781856695916].
This module does not have any article/paper resources
Other Resources
Discussion Note: