Module Details

Module Code: ZBUS C3101
Module Title: Pharmacy Purchasing and Digital Marketing
Title: Pharmacy Purchasing and Digital Marketing
Module Level:: 7
Credits:: 5
Module Coordinator: Paula Rankin
Module Author:: Fiona Leonard
Domains:  
Module Description: The aim of the module is to introduce students to key concepts relevant to the operational management of a pharmacy, supply chain management and digital marketing.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe basic business principles, relevant to pharmacy, including: budgets, strategic planning and cashflow management, digital marketing, supply chain management, purchasing and stock control and discuss factors which influence their operational decisions
LO2 Design and implement pharmacy based purchasing systems.
LO3 Design, plan, implement and review a digital marketing campaign in a pharmacy setting.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Pharmacy Business Principles
Budgets, cashflow management, and strategic planning. Factors which influence operational decisions appropriate within the pharmacy regulatory environment.
Supply chain management , purchasing and stock control
An overview of Supply Chain Management, Logistics, The Retail Sector, Basic Purchasing Principles, Retail Buying, Category Management, Product Quantity Decisions, Supplier Management. Measuring and Improving Performance, Integrating Supply Chain management with Organizational Competitive Strategy,
Digital Marketing
An overview of basic marketing principles, digital marketing, integrated marketing communications , brand management, market segmentation, targeting and measuring performance.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
Project50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Other % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment.
Project
Assessment Type Project % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module.
No Practical
No End of Module Formal Examination

Part Time

Continuous Assessment
Assessment Type Other % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment.
Project
Assessment Type Project % of Total Mark 50
Timing n/a Learning Outcomes  
Non-marked No
Assessment Description
Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture 12 Weeks per Stage 3.00 36
Independent Learning Non Contact Independent learning 15 Weeks per Stage 3.00 45
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture 15 Weeks per Stage 3.00 45
Independent Learning Non Contact Independent learning 15 Weeks per Stage 3.00 45
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Donald Waters. (2009), Supply chain management, Palgrave Macmillan, Basingstoke, [ISBN: 0230200524].
  • Shoshanah Cohen & Joseph Roussel.. (2013), Strategic supply chain management, New York; McGraw-Hill, p.xvii, 298 :, [ISBN: 007181308X].
  • Suni Chopra and Peter Meindl. (2015), Supply Chain Management: Strategy, Planning and Operations, 6th. Pearson, [ISBN: 0133800202].
This module does not have any article/paper resources
Other Resources
Discussion Note: