Module Details

Module Code: MGMT H1402
Module Title: Management
Title: Management
Module Level:: 6
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: Deirdre Treacy
Domains:  
Module Description: This module aims to introduce learners to the study of management and the application of a broad array of management theories and practices within a PR & Media context.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a knowledge and application of the key functions of management
LO2 Identify and evaluate the forces that exist in the (PR & Media) business environment
LO3 Understand and apply key management theories, tools, and techniques used in the management
LO4 Demonstrate an awareness of current management issues including business ethics & corporate social responsibility
LO5 Devise an outline business plan for a company in the PR & Media Industry
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to Management
Definition of management • Introduction to functions • Levels of Management- roles, skills & characteristics • Types of organisations
Contributors to Management Theory
Management theories; Understanding & Critical comment
The Business Environment
Importance of Understanding the Business Environment • Definition of Business Environment • Macro & task forces • Analysis tools
Entrepreneurship and Small Business
Start-up ventures • Available Supports • Business Planning
Planning and Decision Making
Definitions of planning • Mission, vision & objectives • Levels of planning • Strategic planning process • The decision making process • Management by Objectives • Barriers to planning
Organising and Controlling
Organising defined • Organisational structures • Nature & purpose of control • Types of Organisational Control
Leading and Leadership
Definitions of leadership • Introduction to theories of leadership • Introduction to Leadership Styles & Management
Human Resource Management
Define Human Resources Management • HRM Processes & Activities
Motivation
Define Motivation • Describe concepts/theories of motivation
Business Communications
Define communication • Purpose & importance for effective management • Communication Process • Barriers to effective communication • Types of Communication
Ethics and Social Responsibility
Individual ethics in organsiations • Managing ethical behaviour • Corporate Social Responsibility (CSR) • Sustainability & Social Enterprise
Current Management Issues
Managing Change • Workplace Diversity • Virtual Team Management
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment60.00%
End of Module Formal Examination40.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Other % of Total Mark 60
Timing n/a Learning Outcomes 1,2,5
Non-marked No
Assessment Description
Learners will be required to demonstrate the achievement of the learning
outcomes through continuous assessment work. This work may take the
form of an essay, exam, reflection, project (business plan), presentation,
but is not limited to these formats.
No Project
No Practical
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 40
Timing End-of-Semester Learning Outcomes 1,3,4
Non-marked No
Assessment Description
3 hour written exam
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 6.00 6
Independent Learning Non Contact No Description Every Week 12.00 12
Total Weekly Contact Hours 6.00
 
Module Resources
Recommended Book Resources
  • Margaret Linehan. (2011), Make That Grade Management, Gill Education, p.176, [ISBN: 9780717149858].
Supplementary Book Resources
  • Gerald (Non-Executive Director) Cole,Phil (Senior Lecturer at Liverpool Business School) Kelly. (2020), Management Theory and Practice, p.640, [ISBN: 1473769728].
Recommended Article/Paper Resources
Supplementary Article/Paper Resources
Other Resources
Discussion Note: